Gaming

This startup is bringing precision control for gamers to the humble keyboard

Comment

Peratech keyboard
Image Credits: Peratech (opens in a new window)

You wouldn’t drive a car or fly a plane if the only controls you had available were on/off switches for left and right or up and down, and yet that’s pretty much what gamers are stuck with when they control their virtual avatars with their keyboards. U.K. startup Peratech wants to change that with a new range of “force feedback” keyboards that are starting to turn up in Lenovo notebook computers. I spoke with the company’s CEO to learn more.

“We just launched a force-sensing keyboard. It’s not just the keys; it’s a user experience. We created a user interface that is both an application and a game bar widget so that new users can have out-of-the-box simplicity, and serious gamers get advanced controls to take the mechanics of using the keyboard,” explains Jon Stark, CEO at Peratech. “With our keyboards you have a tactile feedback loop. The keyboard knows how hard you press, and you can change that pressure profile. Say you want to have really progressive acceleration at first because you tend to hit the gas too hard when you go around corners: The profile is configurable, and influencers can configure and deliver those profiles to people, creating engagement with other followers. It goes beyond just delivering force and delivering a great user experience: I’m talking about community-based user-experience content that drives engagement and simplicity.”

The force feedback tech can be found in Lenovo’s Legion 7i and 7 gaming notebooks, which launched over the summer. To me, Lenovo isn’t necessarily the first brand that pops to mind when I think “gaming laptops,” but as a company, Peratech had a connection they could work to make these keyboards show up out in the real world.

“We have had a long relationship with Lenovo, and they really wanted to do something with the Legion to elevate it and innovate. It isn’t just for games; as we expand to a full notebook, other opportunities appeared. It works with video editing really well, for example,” says Stark, and he uses scrubbing through a video timeline as an example. “Imagine that as you scrub slower, might want want to zoom in at the same time. Imagine being able to do that just with one button and control that speed with your finger. And as you’re moving faster and pressing harder it zooms out. We are making controls where expert users would be really good with two hands, jumping back and forth to a mouse. We’re taking that cognitive load of doing all those activities and putting them into users’ hands where they can really focus on the content.”

A Legion 7i Gen 7 laptop showing off Peratech’s Hydra software, which enables gamers to configure their keyboards in great detail. Image Credits: Peratech

The team hopes that its keyboard becomes another tool in the gamers’ tool belt for increased immersion and enjoyment when gaming.

“If you have a steering wheel that is basically for F1 or Forza, you have all the controls of an F1 car, but you also have all the complexity of an F1. It is immersive. But if you then go to play Call of Duty or GTA or Witcher, you have to unplug all of that and grab a joystick. And if you’re moving from flying to walking or driving to walking — it’s kind of impossible, and something like a steering wheel makes you sort of a one-game player,” Stark points out. “The other thing to note is that you can’t use these controllers on a plane. You can’t use them on a bus. You can’t use them in a coffee shop. And so for those who are buying a notebook, that makes a really big difference.”

Peratech’s technology offers a minimum of 480 levels of pressure depending on the processor bits assigned to the switch controller, which the company claims gives users a large amount of fine control. The keyboards use a thin-film layer that sits within the mechanical key structure. Between 25 and 300 microns thick, the company claims its tech can be built into pretty much every keyboard out there.

“Whar we do is we take the signal [from the keyboard] and we drive that through our force control processor. Here, we condition the signal so it’s really easy for the computer electronics to use. We also use Windows-native driver. So it’s not like the PC feels it’s being hacked or you need this specialty API. We’re using keyboard, joystick, mouse, trackpad, track stick and other drivers to be able to give that experience through a keyboard: We disaggregate the input from the way you actually use an on/off switch on a keyboard,” says Stark. “So we offer a better keyboard experience.” 

The company’s tech can be described as software-enabled hardware, or hardware-enabled software, depending on the level of integration it has with a keyboard manufacturer. Peratech told me a story of how it was able to design a redesign for an existing keyboard design in CAD in just four days.

“There are a couple of different [microcontroller] chips that you could use. Depending on the architecture of the computer, you can use the embedded controller on the main board, and we have applications of both with Lenovo,” explains Stark. “You do need to have an ADC that captures the data, and then we have some processing that needs to happen, where we process the signal. And that’s what gives you the full dynamic range that you’re looking for.”

The company’s keyboard line is a pivot from its tech originally developed for smartphones, designed to add force feedback to smartphone screens. Obviously, the company is hoping the tech will catch on and show up in more applications in the near future; the team was tight-lipped on exactly where and when we might see it turn up next, but it suggested there might be automotive and smart home applications in the pipeline. For now, the Lenovo laptops are the easiest place to try it out — look for the “Force Sensor Technology” to see whether Peratech’s technology lives in its innards somewhere.

More TechCrunch

A data protection taskforce that’s spent over a year considering how the European Union’s data protection rulebook applies to OpenAI’s viral chatbot, ChatGPT, reported preliminary conclusions Friday. The top-line takeaway…

EU’s ChatGPT taskforce offers first look at detangling the AI chatbot’s privacy compliance

Here’s a shoutout to LatAm early-stage startup founders! We want YOU to apply for the Startup Battlefield 200 at TechCrunch Disrupt 2024. But you’d better hurry — time is running…

LatAm startups: Apply to Startup Battlefield 200

The countdown to early-bird savings for TechCrunch Disrupt, taking place October 28–30 in San Francisco, continues. You have just five days left to save up to $800 on the price…

5 days left to get your early-bird Disrupt passes

Venture investment into Spanish startups also held up quite well, with €2.2 billion raised across some 850 funding rounds.

Spanish startups reached €100 billion in aggregate value last year

Featured Article

Onyx Motorbikes was in trouble — and then its 37-year-old owner died

James Khatiblou, the owner and CEO of Onyx Motorbikes, was watching his e-bike startup fall apart.  Onyx was being evicted from its warehouse in El Segundo, Los Angeles. The company’s unpaid bills were stacking up. His chief operating officer had abruptly resigned. A shipment of around 100 CTY2 dirt bikes from Chinese supplier Suzhou Jindao…

8 hours ago
Onyx Motorbikes was in trouble — and then its 37-year-old owner died

Featured Article

Iyo thinks its gen AI earbuds can succeed where Humane and Rabbit stumbled

Iyo represents a third form factor in the push to deliver standalone generative AI devices: Bluetooth earbuds.

8 hours ago
Iyo thinks its gen AI earbuds can succeed where Humane and Rabbit stumbled

Arati Prabhakar, profiled as part of TechCrunch’s Women in AI series, is director of the White House Office of Science and Technology Policy.

Women in AI: Arati Prabhakar thinks it’s crucial to get AI ‘right’

AniML, the French startup behind a new 3D capture app called Doly, wants to create the PhotoRoom of product videos, sort of. If you’re selling sneakers on an online marketplace…

Doly lets you generate 3D product videos from your iPhone

Elon Musk’s AI startup, xAI, has raised $6 billion in a new funding round, it said today, as Musk shores up capital to aggressively compete with rivals including OpenAI, Microsoft,…

Elon Musk’s xAI raises $6B from Valor, a16z, and Sequoia

Indian startup Zypp Electric plans to use fresh investment from Japanese oil and energy conglomerate ENEOS to take its EV rental service into Southeast Asia early next year, TechCrunch has…

Indian EV startup Zypp Electric secures backing to fund expansion to Southeast Asia

Last month, one of the Bay Area’s better-known early-stage venture capital firms, Uncork Capital, marked its 20th anniversary with a party in a renovated church in San Francisco’s SoMa neighborhood,…

A venture capital firm looks back on changing norms, from board seats to backing rival startups

The families of victims of the shooting at Robb Elementary School in Uvalde, Texas are suing Activision and Meta, as well as gun manufacturer Daniel Defense. The families bringing the…

Families of Uvalde shooting victims sue Activision and Meta

Like most Silicon Valley VCs, what Garry Tan sees is opportunities for new, huge, lucrative businesses.

Y Combinator’s Garry Tan supports some AI regulation but warns against AI monopolies

Everything in society can feel geared toward optimization – whether that’s standardized testing or artificial intelligence algorithms. We’re taught to know what outcome you want to achieve, and find the…

How Maven’s AI-run ‘serendipity network’ can make social media interesting again

Miriam Vogel, profiled as part of TechCrunch’s Women in AI series, is the CEO of the nonprofit responsible AI advocacy organization EqualAI.

Women in AI: Miriam Vogel stresses the need for responsible AI

Google has been taking heat for some of the inaccurate, funny, and downright weird answers that it’s been providing via AI Overviews in search. AI Overviews are the AI-generated search…

What are Google’s AI Overviews good for?

When it comes to the world of venture-backed startups, some issues are universal, and some are very dependent on where the startups and its backers are located. It’s something we…

The ups and downs of investing in Europe, with VCs Saul Klein and Raluca Ragab

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. OpenAI announced this week that…

Scarlett Johansson brought receipts to the OpenAI controversy

Accurate weather forecasts are critical to industries like agriculture, and they’re also important to help prevent and mitigate harm from inclement weather events or natural disasters. But getting forecasts right…

Deal Dive: Can blockchain make weather forecasts better? WeatherXM thinks so

pcTattletale’s website was briefly defaced and contained links containing files from the spyware maker’s servers, before going offline.

Spyware app pcTattletale was hacked and its website defaced

Featured Article

Synapse, backed by a16z, has collapsed, and 10 million consumers could be hurt

Synapse’s bankruptcy shows just how treacherous things are for the often-interdependent fintech world when one key player hits trouble. 

2 days ago
Synapse, backed by a16z, has collapsed, and 10 million consumers could be hurt

Sarah Myers West, profiled as part of TechCrunch’s Women in AI series, is managing director at the AI Now institute.

Women in AI: Sarah Myers West says we should ask, ‘Why build AI at all?’

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI and publishers are partners of convenience

Evan, a high school sophomore from Houston, was stuck on a calculus problem. He pulled up Answer AI on his iPhone, snapped a photo of the problem from his Advanced…

AI tutors are quietly changing how kids in the US study, and the leading apps are from China

Welcome to Startups Weekly — Haje‘s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Well,…

Startups Weekly: Drama at Techstars. Drama in AI. Drama everywhere.

Last year’s investor dreams of a strong 2024 IPO pipeline have faded, if not fully disappeared, as we approach the halfway point of the year. 2024 delivered four venture-backed tech…

From Plaid to Figma, here are the startups that are likely — or definitely — not having IPOs this year

Federal safety regulators have discovered nine more incidents that raise questions about the safety of Waymo’s self-driving vehicles operating in Phoenix and San Francisco.  The National Highway Traffic Safety Administration…

Feds add nine more incidents to Waymo robotaxi investigation

Terra One’s pitch deck has a few wins, but also a few misses. Here’s how to fix that.

Pitch Deck Teardown: Terra One’s $7.5M Seed deck

Chinasa T. Okolo researches AI policy and governance in the Global South.

Women in AI: Chinasa T. Okolo researches AI’s impact on the Global South

TechCrunch Disrupt takes place on October 28–30 in San Francisco. While the event is a few months away, the deadline to secure your early-bird tickets and save up to $800…

Disrupt 2024 early-bird tickets fly away next Friday