Startups

Personal skin problems leads founder to launch skincare startup Nøie, raises $12M Series A

Comment

Daniel Jensen and Chris Christiansen, Noie
Image Credits: Daniel Jensen and Chris Christiansen, Noie

Inspired by his own problems with skin ailments, tech founder Daniel Jensen decided there had to be a better way. So, using an in-house tech platform, his Copenhagen-based startup Nøie developed its own database of skin profiles to better care for sensitive skin.

Nøie has now raised $12 million in a Series A funding round led by Talis Capital, with participation from Inventure, as well as existing investors including Thomas Ryge Mikkelsen, former CMO of Pandora, and Kristian Schrøder Hart-Hansen, former CEO of LEO Pharma’s Innovation Lab.

Nøie’s customized skincare products target sensitive skin conditions including acne, psoriasis and eczema. Using its own R&D, Nøie says it screens thousands of skincare products on the market, selects what it thinks are the best, and uses an algorithm to assign customers to their “skin family”. Customers then get recommendations for customized products to suit their skin.

Skin+Me is probably the best-known perceived competitor, but this is a prescription provider. Nøie is non-prescription.

Jensen said: “We firmly believe that the biggest competition is the broader skincare industry and the consumer behavior that comes with it. I truly believe that in 2030 we’ll be surprised that we ever went into a store and picked up a one-size-fits-all product to combat our skincare issues, based on what has the nicest packaging or the best marketing. In a sense, any new company that emerges in this space are peers to us: we’re all working together to intrinsically change how people choose skincare products. We’re all demonstrating to people that they can now receive highly-personalized products based on their own skin’s specific needs.”

Of his own problems to find the right skincare provider, he said: “It’s just extremely difficult to find something that works. When you look at technology, online, and all our apps and everything, we got so smart in so many areas, but not when it comes to consumer skin products. I believe that in five or 10 years down the line, you’ll be laughing that we really used to just go in and pick up products just off the shelf, without knowing what we’re supposed to be using. I think everything we will be using in the bathroom will be customized.”

Beatrice Aliprandi, principal at Talis Capital, said: “For too long have both the dermatology sector and the skincare industry relied on the outdated ‘one-size-fits-all’ approach to addressing chronic skin conditions. By instead taking a data-driven and community feedback approach, Nøie is building the next generation of skincare by providing complete personalization for its customers at a massive scale, pioneering the next revolution in skincare.”

More TechCrunch

Featured Article

Siri and Google Assistant look to generative AI for a new lease on life

Voice assistants in general are having an existential moment, and generative AI is poised to be the logical successor.

1 hour ago
Siri and Google Assistant look to generative AI for a new lease on life

Education software provider PowerSchool is being taken private by investment firm Bain Capital in a $5.6 billion deal.

Bain to take K-12 education software provider PowerSchool private in $5.6B deal

Shopify has acquired Threads.com, the Seqiuoa-backed Slack alternative, Threads said on its website. The companies didn’t disclose the terms of the deal but said that the Threads.com team will join…

Shopify acquires Threads (no, not that one)

Featured Article

Bangladeshi police agents accused of selling citizens’ personal information on Telegram

Two senior police officials in Bangladesh are accused of collecting and selling citizens’ personal information to criminals on Telegram.

12 hours ago
Bangladeshi police agents accused of selling citizens’ personal information on Telegram

Carta, a once-high-flying Silicon Valley startup that loudly backed away from one of its businesses earlier this year, is working on a secondary sale that would value the company at…

Carta’s valuation to be cut by $6.5 billion in upcoming secondary sale

Boeing’s Starliner spacecraft has successfully delivered two astronauts to the International Space Station, a key milestone in the aerospace giant’s quest to certify the capsule for regular crewed missions.  Starliner…

Boeing’s Starliner overcomes leaks and engine trouble to dock with ‘the big city in the sky’

Rivian needs to sell its new revamped vehicles at a profit in order to sustain itself long enough to get to the cheaper mass market R2 SUV on the road.

Rivian’s path to survival is now remarkably clear

Featured Article

What to expect from WWDC 2024: iOS 18, macOS 15 and so much AI

Apple is hoping to make WWDC 2024 memorable as it finally spells out its generative AI plans.

18 hours ago
What to expect from WWDC 2024: iOS 18, macOS 15 and so much AI

HSBC and BlackRock estimate that the Indian edtech giant Byju’s, once valued at $22 billion, is now worth nothing.

HSBC believes that $22 billion Byju’s is now worth zero

As WWDC 2024 nears, all sorts of rumors and leaks have emerged about what iOS 18 and its AI-powered apps and features have in store.

What to expect from Apple’s AI-powered iOS 18 at WWDC 2024

Apple’s annual list of what it considers the best and most innovative software available on its platform is turning its attention to the little guy.

Apple’s Design Awards highlight indies and startups

Meta launched its Meta Verified program today along with other features, such as the ability to call large businesses and custom messages.

Meta rolls out Meta Verified for WhatsApp Business users in Brazil, India, Indonesia and Colombia

Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Today, Meta announced AI-powered…

Meta adds AI-powered features to WhatsApp Business app

TikTok is testing streaks that are similar to Snapchat’s in order to boost engagement, including how long people stay on the app.

TikTok is testing Snapchat-like streaks

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Your usual…

Inside Fisker’s collapse and robotaxis come to more US cities

New York-based Revel has made a lot of pivots since initially launching in 2018 as a dockless e-moped sharing service. The BlackRock-backed startup briefly stepped into the e-bike subscription business.…

Revel to lay off 1,000 staff ride-hail drivers, saying they’d rather be contractors anyway

Google says apps offering AI features will have to prevent the generation of restricted content.

Google Play cracks down on AI apps after circulation of apps for making deepfake nudes

The British retailers association also takes aim at Amazon’s “Buy Box,” claiming that Amazon manipulated which retailers were selected for the coveted placement.

Amazon slammed with £1.1B data abuse lawsuit from UK retailers

Featured Article

Rivian overhauled the R1S and R1T to entice new buyers ahead of cheaper R2 launch

Rivian has changed 600 parts on its R1S SUV and R1T pickup truck in a bid to drive down manufacturing costs, while improving performance of its flagship vehicles.  The end goal, which will play out over the coming year, is an existential one. Rivian lost about $38,784 on every vehicle…

22 hours ago
Rivian overhauled the R1S and R1T to entice new buyers ahead of cheaper R2 launch

Twitch has come up with a solution for the ongoing copyright issues that DJs encounter on the platform. The company announced Thursday a new program that enables DJs to stream…

Twitch DJs will now have to pay music labels to play songs in livestreams

Google said today it is partnering with RapidSOS, a platform for emergency first responders, to enable users to contact 911 through RCS (Rich Messaging Service).

Google partners with RapidSOS to enable 911 contact through RCS

Long before product-led growth became a buzzword, Atlassian offered free tiers for virtually all of its productivity and developer tools. Today, that mostly means free access for up to 10…

Atlassian now gives startups a year of free access

Featured Article

A social app for creatives, Cara grew from 40k to 650k users in a week because artists are fed up with Meta’s AI policies

Artists have finally had enough with Meta’s predatory AI policies, but Meta’s loss is Cara’s gain. An artist-run, anti-AI social platform, Cara has grown from 40,000 to 650,000 users within the last week, catapulting it to the top of the App Store charts. Instagram is a necessity for many artists,…

22 hours ago
A social app for creatives, Cara grew from 40k to 650k users in a week because artists are fed up with Meta’s AI policies

Google has developed a new AI tool to help marine biologists better understand coral reef ecosystems and their health, which can aid in conversation efforts. The tool, SurfPerch, created with…

Google looks to AI to help save the coral reefs

Only a few years ago, one of the hottest topics in enterprise software was ‘robotic process automation’ (RPA). It doesn’t feel like those services, which tried to automate a lot…

Tektonic AI raises $10M to build GenAI agents for automating business operations

SpaceX achieved a key milestone in its Starship flight test campaign: returning the booster and the upper stage back to Earth.

SpaceX launches mammoth Starship rocket and brings it back for the first time

There’s a lot of buzz about generative AI and what impact it might have on businesses. But look beyond the hype and high-profile deals like the one between OpenAI and…

Sirion, now valued around $1B, acquires Eigen as consolidation comes to enterprise AI tooling

Carlo Kobe and Scott Smith believed so strongly in the need for a debit card product designed specifically for Gen Zers that they dropped out of Harvard and Cornell at…

Kleiner Perkins leads $14.4M seed round into Fizz, a credit-building debit card aimed at Gen Z college students

A new app called MyGlimpact is intended not only to help people understand their environmental footprint, but why they shouldn’t feel guilty about it.

How many Earths does your lifestyle require?

Prolific Machines believes it has a way of transitioning away from molecules to something better: light.

Prolific Machines, with a $55M Series B, shines ‘light’ on a better way to grow lab proteins for food and medicine