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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

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Hello, and welcome to the middle of the week. CES is starting tomorrow, so bookmark TechCrunch’s dedicated CES page to catch up on all the happenings. Now, onto the news!  — Christine

The TechCrunch Top 3

  • Another round of layoffs: Paul has the latest on what’s happening over at Salesforce. The company said it had to cut its workforce by 10% — approximately 7,000 people — and will close offices in several markets. He checked out Salesforce’s SEC filing related to the matter and reported that CEO Marc Benioff stated the layoffs were a result of hiring “too many people leading into this economic downturn we’re now facing.”
  • Not so happy new year: More privacy fines and corrective measures greeted Meta as the calendar flipped to a new year. The company was hit with over $410 million in new fines from the European Union due to the number of “General Data Protection Regulation (GDPR) complaints over the legal basis [Meta] claims [it has] to run behavioral ads,” Natasha L writes.
  • Get food, mail your packages: Now you can have your food and your packages too. DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports.

Startups and VC

It’s Autodesk’s turn for a competitor, and Snaptrude wants to be it. The startup took in some fresh venture capital to take on the design giant in the building design space, Jagmeet writes. Snaptrude wants to infuse better interoperability and cloud-based collaboration where others, like Autodesk, have lagged.

And we have four more for you:

  • App-solutely too slow: If your mobile app can’t keep up, customers may keep away. Product Science, which develops mobile app performance monitoring tools, landed $18 million to find flaws in execution to minimize app freezes and errors, Kyle writes.
  • It’s all so surreal: Also by Kyle, SurrealDB joins a crowded managed database service industry, raising $6 million for its database-as-a-service approach.
  • IP oh no: The market uncertainty that has plagued the online grocery delivery industry has caught up with South Korean grocery startup Kurly, which scrapped its IPO, Kate reports.
  • “There’s a great future in plastics”: Singapore-based AlterPacks took in $1 million in pre-seed funding to turn food waste into food containers, Catherine writes.

5 failure points between $5M and $100M in ARR

Tennis ball hitting the net on red court.
Image Credits: Javier Zayas Photography (opens in a new window) / Getty Images

Before Tracy Young was co-founder and CEO of TigerEye, she held identical roles at construction productivity software startup PlanGrid.

Even though she led the company to $100 million in ARR before its acquisition by Autodesk, “I’ve had years to dissect the mistakes I made with my first startup,” she writes in TC+.

Young looks back at “five key failure points” that are common potholes on every founder’s path and shares tactical advice for addressing internal conflict, losing product-market fit, and other stumbles.

“If these reflections help even one founder make one less mistake, I would consider this effort worthwhile.”

5 failure points between $5M and $100M in ARR

Two more from the TC+ team:

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

Roku is expanding its product line to include a range of 11 smart televisions that the company says it designed and built with its own services in mind, Sarah writes. And you won’t have to wait very long to get them — they will be available beginning in the spring.

Meanwhile, the TechCrunch team at the Consumer Electronics Show (CES) in Las Vegas filed 16 stories since yesterday evening. You can find all of them here, but I wanted to point out a few I’ve enjoyed reading so far:

And we have five more for you:

More TechCrunch

Slack CEO Denise Dresser Speaking At TechCrunch Disrupt 2024

Slack CEO Denise Dresser is coming to TechCrunch Disrupt this October

Apple kicked off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT. The presentation focused on the company’s software offerings…

Watch the Apple Intelligence reveal, and the rest of WWDC 2024 right here

The TechCrunch the team runs down all of the biggest news from the Apple WWDC 2024 keynote in an easy-to-skim digest.

Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

Apple’s SDKs (software development kits) have been updated with a variety of new APIs and frameworks.

Apple brings its gen AI ‘Apple Intelligence’ to developers, will let Siri control apps

Older iPhones or iPhone 15 users won’t be able to use these features.

Apple Intelligence features will be available on iPhone 15 Pro and devices with M1 or newer chips

Soon, Siri will be able to tap ChatGPT for “expertise” where it might be helpful, Apple says.

Apple brings ChatGPT to its apps, including Siri

Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation.

Apple debuts AI-generated … Bitmoji

To use InSight, Apple TV+ subscribers can swipe down on their remote to bring up a display with actor names and character information in real time.

Apple TV+ introduces InSight, a new feature similar to Amazon’s X-Ray, at WWDC 2024

Siri is now more natural, more relevant and more personal — and it has new look.

Apple gives Siri an AI makeover

The company has been pushing the feature as integral to all of its various operating system offerings, including iOS, macOS and the latest, VisionOS.

Apple Intelligence is the company’s new generative AI offering

In addition to all the features you can find in the Passwords menu today, there’s a new column on the left that lets you more easily navigate your password collection.

Apple is launching its own password manager app

With Smart Script, Apple says it’s making handwriting your notes even smoother and straighter.

Smart Script in iPadOS 18 will clean up your handwriting when using an Apple Pencil

iOS’ perennial tips calculating app is finally coming to the larger screen.

Calculator for iPad does the math for you

The new OS, announced at WWDC 2024, will allow users to mirror their iPhone screen directly on their Mac and even control it.

With macOS Sequoia, you can mirror your iPhone on your Mac

At Apple’s WWDC 2024, the company announced MacOS Sequoia.

Apple unveils MacOS Sequoia

“Messages via Satellite,” announced at Apple’s WWDC 2024 keynote, works much like the SOS feature does.

iPhones will soon text via satellite

Apple says the new design will lead to less time searching for photos.

Apple revamps its Photos app for iOS 18

Users will be able to lock an app when they hand over their phone.

iOS 18 will let you hide and lock apps

Apple’s WWDC 2024 keynote was packed, including a number of key new updates for iOS 18. One of the more interesting additions is Tap to Cash, which is more or…

Tap to Cash lets you pay by touching iPhones

In iOS 18, Apple will now support long-requested functionality, like the ability to set app icons and widgets wherever you want.

iOS 18 will finally let you customize your icons and unlock them from the grid

As expected, this is a pivotal moment for the mobile platform as iOS 18 is going to focus on artificial intelligence.

Apple unveils iOS 18 with tons of AI-powered features

Apple today kicked off what it promised would be a packed WWDC 2024 with a handful of visionOS announcements. At the top of the list is the ability to turn…

visionOS can now make spatial photos out of 3D images

The Apple Vision Pro is now available in eight new countries.

Apple to release Vision Pro in international markets

VisionOS 2 will come to Vision Pro as a free update later this year.

Apple debuts visionOS 2 at WWDC 2024

The security firm said the attacks targeting Snowflake customers is “ongoing,” suggesting the number of affected companies may rise.

Mandiant says hackers stole a ‘significant volume of data’ from Snowflake customers

French startup Kelvin, which uses computer vision and machine learning to make it easier to audit homes for energy efficiency, has raised $5.1M.

Kelvin wants to help save the planet by applying AI to home energy audits

A last call and a major shoutout to any and all early-stage founders. It’s time to dig deep and take advantage of an unparalleled opportunity at TechCrunch Disrupt 2024 —…

Only hours left to apply to Startup Battlefield 200 at Disrupt

Privacy watchdogs in the U.K. and Canada have launched a joint investigation into the data breach at 23andMe last year.  On Monday, the U.K,’s Information Commissioner’s Office (ICO) and the…

UK and Canada privacy watchdogs investigating 23andMe data breach

Dubai-based fractional property investment platform Stake has raised $14 million in Series A funding.

Stake raises $14M to bring its fractional property investment platform to Saudi Arabia, Abu Dhabi

“We were motivated to fundraise because we think the ’24 vintage is going to be a good one,” founder Craig Shapiro said.

After hits like Reddit and Scopely, Collaborative Fund easily raised a $125M fund to tackle climate, health and food