Startups

IP and cybersecurity disputes are top legal concerns for tech companies

Comment

data breach privacy ID theft
Image Credits: wildpixel (opens in a new window) / Getty Images

Andrea D'Ambra

Contributor

Andrea D’Ambra is a partner in Norton Rose Fulbright’s New York office and the U.S. head of Technology and the U.S. head of eDiscovery and Information Governance.

No industry is a stranger to litigation, but for the tech sector, it appears intellectual property (IP) and patent disputes, followed by cybersecurity and data protection issues, are among the top legal matters that keep tech company managers up at night.

According to the 17th Annual Litigation Trends Survey by Norton Rose Fulbright, which surveys hundreds of in-house litigation leaders from global corporations, labor and employment disputes are also high on the list for tech companies.

Startup teams, legal counsel and other internal stakeholders looking to address these legal challenges should consider three key factors impacting the sector.

IP disputes: The top litigation concern facing the sector

Technology respondents were more likely to be concerned about IP disputes than any other potential dispute source, with 46% listing them among the most concerning, compared to 16% across all industries.

Given that the core function of most technology companies is to develop and market innovative technology and solutions, it is unsurprising that tech companies listed IP disputes as having the most relevance and importance to them. Respondents cited the critical nature of IP assets to their core business as the reason why disputes were such a concern.

The costs associated with these disputes, particularly when defending against accusations of patent infringement, were top of mind for respondents. Defending against IP disputes can be a drain on resources, particularly given the continued cost and prevalence of disputes initiated by “patent trolls” — entities whose primary business is to obtain and enforce patents against technology companies — far exceed the costs associated with leveraging the patent to provide goods and services.

Many respondents reportedly are expanding their legal teams. Strategies include adding additional in-house legal staff, engaging outside counsel to focus on specific IP strategies, expanding investigation and enforcement actions against potentially infringing activity, enhancing the protection of company patents and building a more mature and robust contract drafting and review process for IP-related contracts.

Tech firms feel exposed to cybersecurity, data protection disputes

Technology respondents listed cybersecurity and data protection issues as the top concerning dispute trend, more than any other industry — 71% reported they felt more exposed to cyber security/data protection disputes, compared to the previous 12 months. They said protecting both their own proprietary information and their customer’s information was critical, particularly in an increasingly global market.

Compared to their peers in other industries, however, tech companies were less likely to view these issues as a significant new source of disputes (presumably because the technology industry is well aware of and already acquainted with the risk associated with such disputes).

As technology companies consider how to safeguard and protect their information, it is no surprise that many are looking to expand their legal teams. According to a litigation leader for an IT services company that manages and hosts data for its clients outside the U.S., a top priority in 2022 is expanding legal capabilities in-house and engaging outside counsel to address privacy and data protection issues.

Counsel can assist in balancing regulatory, legal and strategic considerations around data protection issues. For example, protecting IP and trade secret information from non-authorized users is not only a strategic concern — it may also undermine arguments in legal disputes as to whether the company has taken adequate steps to protect its IP against misappropriation.

Similarly, a growing number of regulators require companies to implement policies, procedures and safeguards to protect non-public business information and personal information.

Notably, the New York Department of Financial Services (NYDFS) requires covered entities to develop procedures for the secure disposal “of any nonpublic information” that is no longer necessary for a legitimate business purpose. Given growth in digital payments services shows no sign of abating, this may be of particular interest and consideration for this market.

Multiple respondents identified the growing patchwork and maturation of data protection regulations around the world as a growing legal concern on the horizon. They reported being concerned about the growing maturity of GDPR and the patchwork of emerging data protection regulations both in the United States and abroad, as well as the additional regulatory scrutiny that has come in recent years around cybersecurity.

Enhancing data security and assessing IT vulnerabilities is another way respondents have chosen to address data protection concerns. Anticipating increased scrutiny and privacy disputes initiated by clients regarding the security of their data, respondents report taking measures to increase IT security, conduct internal and independent audits of their security practices, and maturing compliance with industry guidelines around information security.

Labor and employment disputes remain costly and common

Labor and employment-related disputes are ranked among the most numerous disputes among technology sector respondents, with nearly half reporting that employment disputes were among their highest-volume matters. This increase in frequency indicates higher concern year over year, with 27% of 2021 survey respondents listing employment disputes among their top concerns, compared to 19% in 2020.

Respondents identified diversity, equity and inclusion (DEI) as the largest non-legal factor influencing labor and employment dispute trends. Respondents drew a connection between disputes linked to discrimination and social justice as a potential new source of labor and employment disputes and noted that these types have been on the rise over the last few years.

Although labor and employment disputes are not a novel legal concern, these disputes and arbitrations remain a key cost center for most respondents. Respondents reported that some of the actions they planned to take to address employment disputes included maturing their internal policies and procedures and reporting, as well as expanding the use of alternative disputes resolution methods.

Respondents reported that their concerns around labor and employment disputes, including class actions, also overlapped with data protection issues, as the theft of employee personal data can spawn class actions and increased regulatory scrutiny.

More TechCrunch

Firebase Genkit is an open source framework that enables developers to quickly build AI into new and existing applications.

Google launches Firebase Genkit, a new open source framework for building AI-powered apps

In the coming months, Google says it will open up the Gemini Nano model to more developers.

Patreon and Grammarly are already experimenting with Gemini Nano, says Google

As part of the update, Reddit also launched a dedicated AMA tab within the web post composer.

Reddit introduces new tools for ‘Ask Me Anything,’ its Q&A feature

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

LearnLM is already powering features across Google products, including in YouTube, Google’s Gemini apps, Google Search and Google Classroom.

LearnLM is Google’s new family of AI models for education

The official launch comes almost a year after YouTube began experimenting with AI-generated quizzes on its mobile app. 

Google is bringing AI-generated quizzes to academic videos on YouTube

Around 550 employees across autonomous vehicle company Motional have been laid off, according to information taken from WARN notice filings and sources at the company.  Earlier this week, TechCrunch reported…

Motional cut about 550 employees, around 40%, in recent restructuring, sources say

The keynote kicks off at 10 a.m. PT on Tuesday and will offer glimpses into the latest versions of Android, Wear OS and Android TV.

Google I/O 2024: Watch all of the AI, Android reveals

It ran 110 minutes, but Google managed to reference AI a whopping 121 times during Google I/O 2024 (by its own count). CEO Sundar Pichai referenced the figure to wrap…

Google mentioned ‘AI’ 120+ times during its I/O keynote

Google Play has a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

Google Play preps a new full-screen app discovery feature and adds more developer tools

Soon, Android users will be able to drag and drop AI-generated images directly into their Gmail, Google Messages and other apps.

Gemini on Android becomes more capable and works with Gmail, Messages, YouTube and more

Veo can capture different visual and cinematic styles, including shots of landscapes and timelapses, and make edits and adjustments to already-generated footage.

Google Veo, a serious swing at AI-generated video, debuts at Google I/O 2024

In addition to the body of the emails themselves, the feature will also be able to analyze attachments, like PDFs.

Gemini comes to Gmail to summarize, draft emails, and more

The summaries are created based on Gemini’s analysis of insights from Google Maps’ community of more than 300 million contributors.

Google is bringing Gemini capabilities to Google Maps Platform

Google says that over 100,000 developers already tried the service.

Project IDX, Google’s next-gen IDE, is now in open beta

The system effectively listens for “conversation patterns commonly associated with scams” in-real time. 

Google will use Gemini to detect scams during calls

The standard Gemma models were only available in 2 billion and 7 billion parameter versions, making this quite a step up.

Google announces Gemma 2, a 27B-parameter version of its open model, launching in June

This is a great example of a company using generative AI to open its software to more users.

Google TalkBack will use Gemini to describe images for blind people

This will enable developers to use the on-device model to power their own AI features.

Google is building its Gemini Nano AI model into Chrome on the desktop

Google’s Circle to Search feature will now be able to solve more complex problems across psychics and math word problems. 

Circle to Search is now a better homework helper

People can now search using a video they upload combined with a text query to get an AI overview of the answers they need.

Google experiments with using video to search, thanks to Gemini AI

A search results page based on generative AI as its ranking mechanism will have wide-reaching consequences for online publishers.

Google will soon start using GenAI to organize some search results pages

Google has built a custom Gemini model for search to combine real-time information, Google’s ranking, long context and multimodal features.

Google is adding more AI to its search results

At its Google I/O developer conference, Google on Tuesday announced the next generation of its Tensor Processing Units (TPU) AI chips.

Google’s next-gen TPUs promise a 4.7x performance boost

Google is upgrading Gemini, its AI-powered chatbot, with features aimed at making the experience more ambient and contextually useful.

Google’s Gemini updates: How Project Astra is powering some of I/O’s big reveals

Veo can generate few-seconds-long 1080p video clips given a text prompt.

Google’s image-generating AI gets an upgrade

At Google I/O, Google announced upgrades to Gemini 1.5 Pro, including a bigger context window. .

Google’s generative AI can now analyze hours of video

The AI upgrade will make finding the right content more intuitive and less of a manual search process.

Google Photos introduces an AI search feature, Ask Photos

Apple released new data about anti-fraud measures related to its operation of the iOS App Store on Tuesday morning, trumpeting a claim that it stopped over $7 billion in “potentially…

Apple touts stopping $1.8B in App Store fraud last year in latest pitch to developers

Online travel agency Expedia is testing an AI assistant that bolsters features like search, itinerary building, trip planning, and real-time travel updates.

Expedia starts testing AI-powered features for search and travel planning