AI

This week in AI: Amazon ‘enhances’ reviews with AI while Snap’s goes rogue

Comment

Robot humanoid use laptop and sit at table for global network connection
Image Credits: NanoStockk / Getty Images

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of the last week’s stories in the world of machine learning, along with notable research and experiments we didn’t cover on their own.

This week in AI, Amazon announced that it’ll begin tapping generative AI to “enhance” product reviews. Once it rolls out, the feature will provide a short paragraph of text on the product detail page that highlights the product capabilities and customer sentiment mentioned across the reviews.

Sounds like a useful feature, no? Perhaps for shoppers and sellers. But what about reviewers?

I’m not going to make the case that Amazon reviews are a form of high art. On the contrary, a fair number on the platform aren’t real — or are AI-generated themselves.

But some reviewers, whether out of genuine concern for their fellow shopper or an effort to get the creative juices flowing, put time into crafting reviews that not only inform, but entertain. Summaries of these reviews would do them an injustice — and miss the point entirely.

Perhaps you’ve stumbled upon these gems. Often, they’re found in the review sections for books and movies, where, in my anecdotal experience, Amazon reviewers tend to be more… verbose.

Image Credits: Amazon

Take Amazon user “Sweet Home’s” review of J. D. Salinger’s “Catcher in the Rye,” which clocks in at over 2,000 words. Referencing the works of William S. Burroughs and Jack Kerouac as well as George Bernard Shaw, Gary Snyder and Dorothy Parker, Sweet Home’s review is less a review than a thorough analysis, picking at and contextualizing the novel’s threads in an attempt to explain its staying power.

And then there’s Bryan Desmond’s review of “Gravity’s Rainbow,” the infamously dense Thomas Pynchon novel. Similarly wordy — 1,120 words — it not only underlines the book’s highlights (dazzling prose) and lowlights (outdated attitudes, particularly toward women), as one would expect from a review, but relays in great detail Desmond’s experience of reading it.

Could AI summarize those? Sure. But at the expense of nuance and insight.

Of course, Amazon doesn’t intend to hide reviews from view in favor of AI-generated summaries. But I fear that reviewers will be less inclined to spend nearly as much time and attention if their work goes increasingly unread by the average shopper. It’s a grand experiment, and I suppose — as with most of what generative AI touches — only time will tell.

Here are some other AI stories of note from the past few days:

  • My AI goes rogue: Snapchat’s My AI feature, an in-app AI chatbot launched earlier this year with its fair share of controversy, briefly appeared to have a mind of its own. On Tuesday, the AI posted its own Story to the app and then stopped responding to users’ messages, which some Snapchat users found disconcerting. Snapchat parent company Snap later confirmed it was a bug.
  • OpenAI proposes new moderation technique: OpenAI claims that it’s developed a way to use GPT-4, its flagship generative AI model, for content moderation — lightening the burden on human teams.
  • OpenAI acquires a company: In more OpenAI news, the AI startup acquired Global Illumination, a New York-based startup leveraging AI to build creative tools, infrastructure and digital experiences. It’s OpenAI’s first public acquisition in its roughly seven-year history.
  • A new LLM training dataset: The Allen Institute for AI has released a huge text dataset for large language models (LLMs) along the lines of OpenAI’s ChatGPT that’s free to use and open for inspection. Dolma, as the dataset is called, is intended to be the basis for the research group’s planned open language model, or OLMo (Dolma is short for “Data to feed OLMo’s Appetite).
  • Dishwashing, door-opening robots: Researchers at ETH Zurich have developed a method to teach robots to perform tasks like opening and walking through doors — and more. The team says the system can be adapted for different form factors, but for the sake of simplicity, they executed demos on a quadruped — which can be viewed here.
  • Opera gets an AI assistant: Opera’s web browser app for iOS is getting an AI assistant. The company announced this week that Opera on iOS will now include Aria, its browser AI product built in collaboration with OpenAI, integrated directly into the web browser, and free for all users.
  • Google embraces AI summaries: Google this week rolled out a few new updates to its nearly three-month-old Search Generative Experience (SGE), the company’s AI-powered conversational mode in Search, with a goal of helping users better learn and make sense of the information they discover on the web. The features include tools to see definitions of unfamiliar terms, those that help to improve your understanding and coding information across languages and an interesting feature that lets you tap into the AI power of SGE while you’re browsing.
  • Google Photos gains AI: Google Photos added a new way to relive and share your most memorable moments with the introduction of a new Memories view, which lets you save your favorite memories or create your own from scratch. With Memories, you can build out a scrapbook-like timeline that includes things like your most memorable trips, celebrations and daily moments with loved ones.
  • Anthropic raises more cash: Anthropic, an AI startup co-founded by former OpenAI leaders, will receive $100 million in funding from one of the biggest mobile carriers in South Korea, SK Telecom, the telco company announced on Sunday. The funding news comes three months after Anthropic raised $450 million in its Series C funding round led by Spark Capital in May. 

More machine learnings

I (that is, thine co-author Devin) was at SIGGRAPH this last week, where AI, despite being a bogeyman in the film and TV industry right now, was in full force as both a tool and research subject. I’ll have a longer story soon about how it’s being used by VFX artists in innovative and totally uncontroversial ways soon, but the papers on display were also pretty great. This session in particular had several interesting new ideas.

Image Credits: Tel Aviv University

Image generating models have this weird thing where if you tell them to draw “a white cat and a black dog,” it often mixes the two up, ignores one or makes a catdog or animals that are both black and white. An approach from Tel Aviv University called “attend and excite” sorts the prompt into its constituent pieces through attention, and then makes sure the resulting image contains proper representations of each. The result is a model much better at parsing multi-subject prompts. I’d expect to see something like this integrated into art generators soon!

Image Credits: MIT/Max Planck Institute

Another weakness of generative art models is that if you want to make small changes, like the subject looking a little more to the side, you have to redo the whole thing — sometimes losing what you liked about the image to begin with. “Drag Your GAN” is a pretty astonishing tool that lets the user set and move points one by one or several at a time — as you can see in the image, a lion’s head can be turned, or its mouth opened, by regenerating just that portion of the image to accord with the new proportions. Google is in the author list so you can bet they’re looking at how to use this.

Image Credits: Tel Aviv University

This “semantic typography” paper is more fun, but also extremely clever. By treating each letter as a vector image and nudging that image toward a vector image of the object a word refers to, it creates pretty impressive logotypes. If you’re stuck on how to turn your company name into a visual pun, this could be a great way to get started.

Elsewhere, we have some interesting cross-pollination between brain science and AI.

Well, it’s not quite this simple. Image Credits: UC Berkeley

These Berkeley researchers used a machine learning model to interpret brain activity while listening to music, and reconstruct some of the clusters that were focused on rhythm, melody or vocals. I’m always skeptical of this kind of “we read the brain” type studies, so take it all with a grain of salt, but ML is great at isolating a signal in noise, and brain activity is very, very noisy.

MIT and Harvard teamed up to try to advance our understanding of astrocytes, cells in the brain that perform some as-yet-unknown function. They propose that the cells may act as something like a transformer or attention mechanism — a machine learning concept being mapped onto the brain rather than vice versa! Senior paper author Dmitry Krotov from MIT sums it up well:

The brain is far superior to even the best artificial neural networks that we have developed, but we don’t really know exactly how the brain works. There is scientific value in thinking about connections between biological hardware and large-scale artificial intelligence networks. This is neuroscience for AI and AI for neuroscience.

In medical AI, data from consumer devices is often considered noisy as well, or unreliable. But again, ML systems can adapt, as this new paper from Yale shows. The research should move us closer to wearables that warn us of heart-related issues before they become acute.

Students demonstrate their empty chair finding app. Image Credits: EPFL

One of GPT-4’s first practical applications was use in Be My Eyes, an app that helps blind folks navigate with the help of a remote partner. EPFL students developed two more apps that could be pretty nice for anyone with a visual impairment. One simply directs the user toward an empty seat in a room, and the other reads off only the relevant info from medicine bottles: the active ingredient, dosage, etc. Such simple but necessary tasks!

Lastly we have the toddler-equivalent “RoboAgent” developed by CMU and Meta, which aims to learn everyday skills like picking things up or understanding object interactions just by looking and touching things — the way a child does.

“An agent capable of this sort of learning moves us closer to a general robot that can complete a variety of tasks in diverse unseen settings and continually evolve as it gathers more experiences,” said CMU’s Shubham Tulsiani. You can learn more about the project below:

More TechCrunch

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real-time for conversational patterns associated with financial scams, has sent a…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all-in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than 120…

The top AI announcements from Google I/O

Uber is taking a shuttle product it developed for commuters in India and Egypt and converting it for an American audience. The ride-hail and delivery giant announced Wednesday at its…

Uber has a new way to solve the concert traffic problem

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

Google is preparing to launch a new system to help address the problem of malware on Android. Its new live threat detection service leverages Google Play Protect’s on-device AI to…

Google takes aim at Android malware with an AI-powered live threat detection service

Users will be able to access the AR content by first searching for a location in Google Maps.

Google Maps is getting geospatial AR content later this year

The heat pump startup unveiled its first products and revealed details about performance, pricing and availability.

Quilt heat pump sports sleek design from veterans of Apple, Tesla, and Nest

The space is available from the launcher and can be locked as a second layer of authentication.

Google’s new Private Space feature is like Incognito Mode for Android

Gemini, the company’s family of generative AI models, will enhance the smart TV operating system so it can generate descriptions for movies and TV shows.

Google TV to launch AI-generated movie descriptions

When triggered, the AI-powered feature will automatically lock the device down.

Android’s new Theft Detection Lock helps deter smartphone snatch and grabs

The company said it is increasing the on-device capability of its Google Play Protect system to detect fraudulent apps trying to breach sensitive permissions.

Google adds live threat detection and screen-sharing protection to Android

This latest release, one of many announcements from the Google I/O 2024 developer conference, focuses on improved battery life and other performance improvements, like more efficient workout tracking.

Wear OS 5 hits developer preview, offering better battery life

For years, Sammy Faycurry has been hearing from his dietician mom and sister about how poorly many Americans eat and their struggles with delivering nutritional counseling. Although nearly half of…

Dietitian startup Fay has been booming from Ozempic patients and emerges from stealth with $25M from General Catalyst, Forerunner

Apple is bringing new accessibility features to iPads and iPhones, designed to cater to a diverse range of user needs.

Apple announces new accessibility features for iPhone and iPad users

TechCrunch Disrupt, our flagship startup event held annually in San Francisco, is back on October 28-30 — and you can expect a bustling crowd of thousands of startup enthusiasts. Exciting…

Startup Blueprint: TC Disrupt 2024 Builders Stage agenda sneak peek!

Mike Krieger, one of the co-founders of Instagram and, more recently, the co-founder of personalized news app Artifact (which TechCrunch corporate parent Yahoo recently acquired), is joining Anthropic as the…

Anthropic hires Instagram co-founder as head of product

Seven orgs so far have signed on to standardize the way data is collected and shared.

Venture orgs form alliance to standardize data collection

As cloud adoption continues to surge toward the $1 trillion mark in annual spend, we’re seeing a wave of enterprise startups gaining traction with customers and investors for tools to…

Alkira connects with $100M for a solution that connects your clouds

Charging has long been the Achilles’ heel of electric vehicles. One startup thinks it has a better way for apartment dwelling EV drivers to charge overnight.

Orange Charger thinks a $750 outlet will solve EV charging for apartment dwellers

So did investors laugh them out of the room when they explained how they wanted to replace Quickbooks? Kind of.

Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks

While an increasing number of companies are investing in AI, many are struggling to get AI-powered projects into production — much less delivering meaningful ROI. The challenges are many. But…

Weka raises $140M as the AI boom bolsters data platforms

PayHOA, a previously bootstrapped Kentucky-based startup that offers software for self-managed homeowner associations (HOAs), is an example of how real-world problems can translate into opportunity. It just raised a $27.5…

Meet PayHOA, a profitable and once-bootstrapped SaaS startup that just landed a $27.5M Series A

Restaurant365, which offers a restaurant management suite, has raised a hot $175M from ICONIQ Growth, KKR and L Catterton.

Restaurant365 orders in $175M at $1B+ valuation to supersize its food service software stack 

Venture firm Shilling has launched a €50M fund to support growth-stage startups in its own portfolio and to invest in startups everywhere else. 

Portuguese VC firm Shilling launches €50M opportunity fund to back growth-stage startups

Chang She, previously the VP of engineering at Tubi and a Cloudera veteran, has years of experience building data tooling and infrastructure. But when She began working in the AI…

LanceDB, which counts Midjourney as a customer, is building databases for multimodal AI

Trawa simplifies energy purchasing and management for SMEs by leveraging an AI-powered platform and downstream data from customers. 

Berlin-based trawa raises €10M to use AI to make buying renewable energy easier for SMEs

Lydia is splitting itself into two apps — Lydia for P2P payments and Sumeria for those looking for a mobile-first bank account.

Lydia, the French payments app with 8 million users, launches mobile banking app Sumeria

Cargo ships docking at a commercial port incur costs called “disbursements” and “port call expenses.” This might be port dues, towage, and pilotage fees. It’s a complex patchwork and all…

Shipping logistics startup Harbor Lab raises $16M Series A led by Atomico

AWS has confirmed its European “sovereign cloud” will go live by the end of 2025, enabling greater data residency for the region.

AWS confirms will launch European ‘sovereign cloud’ in Germany by 2025, plans €7.8B investment over 15 years

Go Digit, an Indian insurance startup, has raised $141 million from investors, including Goldman Sachs, ADIA, and Morgan Stanley, as part of its IPO.

Indian insurance startup Go Digit raises $141M from anchor investors ahead of IPO