article thumbnail

To optimize for growth, study your down-funnel metrics

TechCrunch

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

Metrics 226
article thumbnail

How startups should budget in uncertain times 

TechCrunch

On a good week, I might have had some sushi on Friday night and if I’d managed to come in under budget somehow (someone’s parents bought dinner) I could maybe splurge again on Saturday with friends. Startup budgeting looks a bit like that now. How can we budget through this? Visit your budget each quarter. How do we know?

Budget 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to improve retention, growth marketing’s golden metric

TechCrunch

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Imagine having a specific funnel for visitors who are net-new versus re-targeted. Or, how about having different landing pages just for influencers? Channel effectiveness.

Metrics 227
article thumbnail

2023 will bring crisper methods for evaluating startup success

TechCrunch

In a difficult budget environment, high gross retention rates can be a strong signal that customers love your products and get real value from them. In a difficult budget environment, high gross retention rates can be a strong signal that customers love your products and get real value from them. The predictors of success.

Budget 260
article thumbnail

Honeycomb scores $50M investment as observability platform thrives

TechCrunch

Yen won’t talk about many metrics at this point, but she says they have over 600 customers worldwide, and is happy to share the company’s net revenue retention rate, which measures if those existing customers are sticking around and expanding their usage. “I

article thumbnail

TechCrunch+ roundup: Build a better board deck, multipath onboarding tips, selling to CISOs

TechCrunch

The CISO deciding whether or not to onboard your product has less time, budget and staff than in recent years, and your pitch has to be that much better to make the cut,” writes Nancy Wang (GM and director of engineering, AWS Data Protection, venture partner, Felicis Ventures) and Steve Zalewski (former CISO Levi Strauss, founder S3 Consulting.) .

article thumbnail

Step 1 to becoming a business-savvy CIO

CIO

For example, if you are in banking, your organization is likely to measure itself by profitability ratios such as net interest margin (the difference between interest income generated and interest expenses) or PCL (provision for credit losses). Budgeting, Business IT Alignment, IT Leadership, IT Strategy

Banking 241