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Teach yourself growth marketing: Which metrics really matter?

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. Booting up an email marketing campaign. Deciding which metrics matter most for your startup.

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Reef.ai is helping companies track and expand net revenue retention

TechCrunch

When it comes to measuring SaaS success, companies look at a number of key metrics, including annual recurring revenue (ARR) and net revenue retention (NRR). If it goes up, it means that customers are expanding their usage of the product, making it a key measurement for companies selling software as a service. Today’s $5.2

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ARR per employee is the north star efficiency metric you’ve been looking for

TechCrunch

He focuses on software investments in companies at all stages of maturity. He focuses on early- and growth-stage companies across technology sectors. There is no shortage of efficiency metrics that cloud executives can track to gain a better perspective of their overall economics. Jack Mattei. Contributor. Share on Twitter.

Metrics 246
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To optimize for growth, study your down-funnel metrics

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. How to run growth marketing during a recession. What to look for when hiring a growth marketing agency. Share on Twitter. More posts by this contributor. Cross-functional teams (i.e.,

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How to improve retention, growth marketing’s golden metric

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. When and how to hire your startup’s first growth marketer. Sounds like a dream come true to any growth marketer, doesn’t it? Contributor. Share on Twitter. Let’s dive in.

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How our SaaS startup improved net revenue retention by more than 30 points in two quarters

TechCrunch

Tim Kopp is the chairman and CEO of Terminus , an ABM platform that powers high-performing go-to-market teams. There’s certainly no shortage of SaaS performance metrics leaders focus on. While all SaaS companies do, and must, home in on acquisition metrics, there’s also massive revenue potential within your current customer base.

.Net 239
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Usage-based pricing is a company-wide effort

TechCrunch

UBP is a company-wide effort and requires ditching the old SaaS metrics playbook. Consider Snowflake, a data warehousing company that went public in 2020 and now has a $100 billion market cap. The company’s net retention actually rose from 158% in Q2 of fiscal 2021.

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