Lavender lands $13.2M for its AI-powered email marketing engine
TechCrunch
FEBRUARY 2, 2023
Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. “In today’s climate, teams have to do more with less. While sales team sizes shrink due to layoffs, teams use Lavender to make each rep more effective and efficient.”
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