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How to Sharpen Your Digital Marketing in 2017

Strategy Driven

Everyone is doing digital marketing as a way to promote their products, services, and brands these days. The measurable nature of digital marketing and the fact that even small businesses can achieve great results with a good campaign make digital marketing very appealing to more and more businesses.

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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

The raise brings Digital House’s total funding raised to more than $80 million since its 2016 inception. The Rise Fund led a $20 million Series B for Digital House in December 2017, marking the San Francisco-based firm’s investment in Latin America. How nontechnical talent can break into deep tech.

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Tunisian edtech startup GOMYCODE raises $8M to expand across Africa and the Middle East

TechCrunch

And it was one such summer in 2017 that he had the concept of GOMYCODE. The edtech, launched in 2017, is announcing today that it has closed an $8 million Series A round. It offers over 30 learning tracks ranging from web development to digital marketing and data science to artificial intelligence.

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Forget Digital Marketing & Go Old School

Strategy Driven

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. This means that digital marketing is losing its impact, while physical marketing has never lost ground.

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Customer service: five trends

Xebia

42% of Gen Y claim to prefer to clean a toilet, instead of calling customer service (Aspect Software, 2017). Aspect Software, 2017 Microsoft researched that around 60% of the customer service journey starts online. Source: Digital Marketing; Recall no 22; higher satisfaction at lower cost.

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Nigeria’s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. “And we had to make the process simple because in the African market, you can’t do complex stuff.

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Why Automating Your Digital Marketing is The Way Forward

Strategy Driven

Digital marketing is vital to your business, but do you ever find yourself living your life in reaction to social media notifications or emails? The digitally connected world we live in, can be incredibly harmful to living a balanced and successful life; particularly in terms of our emotional wellbeing and social lives.