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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business.

Marketing 246
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

CEO Mohamed Fergany founded the company with Mohamed Atef and Mustafa Raslan in 2019 after working with several brands in companies such as Speakol Ads and Vodafone. Convertedin says SMB e-commerce marketers that use its platform increase their return on ad spend (ROAS) by 2x and reduce customer acquisition costs (CAC) by 40%.

SMB 262
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Customer service: five trends

Xebia

Even due to social media, all organisations are operating with an open kitchen nowadays. Consumers below 25 years of age have 35% preference for contact through social media. It seems quite logical to offer customer support through Whatsapp, chat or social media. Did a piece of food fall on the floor?

Trends 130
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Singapore-based Supermom helps parenting brands navigate a post-cookie world

TechCrunch

Then in 2019, Supermom’s team decided they wanted to scale across Southeast Asia, so they pivoted their focus from community events to digital marketing. Supermom’s market research platform for businesses lets brands perform market testing with very targeted groups of people.

Survey 229
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Breef raises $16M to match brands with marketing agencies

TechCrunch

” Breef was co-founded in 2019 by Emily Bibb and Raptis. Bibb previously worked in marketing and in-house ad agencies as well as startups such as PopSugar and VSCO. Meanwhile, Raptis helped to launch Credible.com, the online loan marketplace that was acquired by Fox in 2019.

Marketing 209