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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. “Know your customer” is one of the foundational concepts of business.

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Businesses must also take advantage of customer telemetry, Big Data, generated by activity on websites, mobile devices, and social media, to create a more personalized experience — both in-house and online. But not every business knows how to convert that data into actionable insights. That was the big data of its era.”.