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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business Review

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.” UK to set up ‘pro-competition’ regulator to put limits on big tech.

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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A World Without Advertising Cookies- Disruption to Personalization

Perficient

As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies by as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? The consumer digital experience will be less personalized as a result.

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Greycroft leads $3.5M into Breef, an online marketplace for ad agencies

TechCrunch

Bibb’s background is in digital marketing and brand building at companies like PopSugar, VSCO and S’well, while Raptis was on the founding team at fintech company Credible.com. Kevin Novak, founder of Rackhouse Ventures, said he met Raptis through the Australian tech community.

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Booklet Advertising: Is It Still Effective In 2021?

Strategy Driven

Integrating this powerful tool can just be the best decision you take for your marketing this year. Why booklet advertising is still an effective communication tool in 2021? There are a variety of reasons why a booklet that apparently seems to be old school is still a powerful marketing tool. Benefits of booklet advertising.