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Digital listening reveals 3 leading innovation drivers

CIO

To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. Metaverse Opportunities Advertising: Advertisers see the metaverse as a powerful way to connect with and reach consumers.

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Why Adopting New Technologies like AR and VR are Essential for Your Business?

Trigent

In today’s globalized economy, business enterprises can only survive with a clear strategy and roadmap. Due to the hardware, software, development, and maintenance expenses, augmented reality and virtual reality technologies currently require high costs and resource commitments from businesses.

VR 52
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How to Effectively Test Geolocation-based Mobile Apps & Websites

RapidValue

But for a technical team, responsible to ensure the quality of the application, it could easily turn into a strenuous task if they don’t have the proper understanding, right tools and testing strategy. This has many applications in different areas – social networking, marketing, smart appliances etc.

Mobile 98
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Why and When You Should Consider Using PWAs

Gorilla Logic

Unlike Native Apps, PWAs Still Don’t Have Access to the Full Device Hardware. Native apps can access the full potential of the hardware the app runs on; this isn’t always possible on a web browser. As both browsers and hardware improve, the performance gap will continue to get shorter and shorter.

UI/UX 78
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Artificial intelligence and machine learning adoption in European enterprise

O'Reilly Media - Ideas

In practice this means developing a coherent strategy for integrating artificial intelligence (AI), big data, and cloud components, and specifically investing in foundational technologies needed to sustain the sensible use of data, analytics, and machine learning. Media, Marketing, Advertising. Retail and e-commerce.

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The Station: Rounding up the Tesla Cyber Roundup, a Waymo change up and the mysterious disappearance of Bolt Mobility

TechCrunch

Joyride , a micromobility software provider, has opened up a hardware marketplace to help operators build up their fleets. Saswat Panigrahi , who joined Waymo in 2016 and was most recently vice president of strategy, product management and data science, is taking the CPO spot. Rebecca Bellan. A little bird. Check it out.

Mobile 199
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Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I also write about holding events ( [link] ), and I’m writing a series about integrating marketing strategy with marketing tactics ( [link] ). Great stuff.

Network 60