Henkel embraces gen AI as enabler and strategic disruptor
CIO
FEBRUARY 15, 2024
TPM and TPO are key disciplines in the CPG space that involve managing and optimizing all promotional activities conducted with retailers, from discounts to deductions and payments. However, at the same time, SAP was working on a new feature for the SAP Analytics Cloud: Just Ask, which applies gen AI to search-driven analytics.
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