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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

“Microinfluencers” are gaining clout among marketers. Influencers typically make about $35 to $40 USD for each campaign they participate in, and most of the brands the company works with focus on food (like restaurants), fashion, beauty or lifestyle services.

Marketing 252
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

“We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO, Brian Mogeni, told TechCrunch. “We Wowzi makes it possible for brands to partner with social media users for marketing campaigns. We offer a really comprehensive reporting dashboard online.

Media 250
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What is digital transformation? A necessary disruption

CIO

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.

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The Marketing Tools You Need to Succeed in 2021

Strategy Driven

Marketing is something of an art form, and its success often depends on the personnel involved and the toolkit that’s used. Your company might spend millions on a marketing campaign that doesn’t nearly reach your expected ROI. In this article we take a look at some of the marketing tools you need in 2021.

Tools 40
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Beyond the IoT Buzz Is A New Horizon of Embedded Intelligence, Information Flows and Seriously Smart Apps

CTOvision

Editor''s note: Allen Bonde, of embedded analytics leader Actuate (now a subsidiary of OpenText), believes that the opportunities around Big Data, Internet of Things (IoT) and wearables are about to change our world – and that of business applications. - A word on small data and embedded analytics. By Allen Bonde. billion mark.

IoT 125
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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

Experts from such companies as Lucidworks, Advantech, KAPUA, MindsDB, Fellow Robots, KaizenTek, Aware Corporation, XR Web, and fashion brands Hockerty and Sumissura joined the discussion. X-Mart visitors can choose from a wide range of items, including beauty products and fast-moving consumer goods, as well as fashion and apparel.

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10 eCommerce trends to watch out for this year 2018

Apiumhub

To be upfront, eCommerce is one of the few industries to register double-digit growth rate year on year in many countries. Savvy marketers and aspirational eCommerce entrepreneurs should identify, assess, validate and invest in major emerging trends. However, marketers shouldn’t overdo it. It’s an eCommerce phenomenon.