Tech at Work: How the End of Cookies Will Transform Digital Marketing
Harvard Business Review
MAY 16, 2024
What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?
Analytics Digital Marketing Internet Marketing 
Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa
TechCrunch
DECEMBER 14, 2021
Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.
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What are decision support systems? Sifting data for better business decisions
CIO
NOVEMBER 14, 2022
Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.
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Online university Nexford will use $8M to plug affordability and relevance gaps in education
TechCrunch
SEPTEMBER 8, 2022
-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .
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What is digital transformation? A necessary disruption
CIO
AUGUST 9, 2023
Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.
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3 Tactics to Leverage Analytics in Your Marketing
Strategy Driven
NOVEMBER 18, 2020
Tracking and reacting to trends is essential to success as you market your business. Below, I’ll take you through three tactics to leverage analytics in your marketing strategy. Nowadays, access to the internet is constantly expanding. Most people use smartphones for their primary communication and internet browsing.
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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions
Capgemini
DECEMBER 30, 2022
AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI. Dio Favatas.
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A World Without Advertising Cookies- Disruption to Personalization
Perficient
JUNE 13, 2023
This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our digital landscape and the steps you can start taking now to navigate it successfully. The consumer digital experience will be less personalized as a result.
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Internet Marketing Failing? Let’s Take a Look at What You’re Doing Wrong
Strategy Driven
DECEMBER 30, 2019
If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing. Many business owners are becoming cognizant of just how important Internet marketing is. Well, the same goes for most kinds of Internet marketing.
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StreamElements nabs $100M as it passes 1.1M creators using its platform to build and monetize video content
TechCrunch
SEPTEMBER 22, 2021
Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video. 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021.
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Daily Crunch: Samsung erases the Note, starts new page with Galaxy S22 Ultra phablet
TechCrunch
FEBRUARY 9, 2022
SpaceX, for example, just ran into a geomagnetic storm that is apparently going to cost its space-based Internet project some 40 satellites. We should note that the model of helping folks get outside is not unique: The Wanderlust Group recently raised more capital for its own efforts in the same market, for example. Those aren’t cheap!
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10 Steps to a Successful SEO Audit: A Proven Checklist
Perficient
FEBRUARY 7, 2023
According to McKinsey, “90% of all internet traffic comes from search engines.” This indicates that your website needs to be optimized for search engines to capture the majority of internet users. Gartner states, “SEO is the foundation of all digital marketing, and it is critical to the success of any online business.”
How to Use the Internet to Boost Your Business
Strategy Driven
APRIL 6, 2021
If you run a business, you will undoubtedly be aware of the importance of an internet presence. From digital marketing to content creation, the internet is one of the main ways that your potential clients and customers will find you, so you need to make sure you are using the internet to its full potential.
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Exadel Acquires Coppei
Exadel
SEPTEMBER 14, 2021
We can now build and deliver digital business strategies, architecture, and advanced analytics solutions with cloud-based software engineering solutions that include enterprise platform development, artificial intelligence, digital marketing, and internet of things.
Digital Transformation: A Comprehensive Guide for any Business
OTS Solutions
MAY 2, 2023
Cloud computing: Cloud computing has become a critical technology in Enterprise Digital Transformation. It enables businesses to store, access, and process data remotely via the Internet. Artificial intelligence and machine learning: Artificial and machine learning are critical technologies in digital transformation.
Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories
Altexsoft
MARCH 15, 2021
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.
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Internet Marketing Failing? Let’s Take a Look at What You’re Doing Wrong
Strategy Driven
JANUARY 17, 2017
If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing. Many business owners are becoming cognizant of just how important Internet marketing is. Well, the same goes for most kinds of Internet marketing.
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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024
Perficient
MARCH 5, 2024
As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.
Capgemini’s advanced advertising solution leverages AWS Clean Rooms
Capgemini
FEBRUARY 15, 2023
Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?
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An overview of 15 commonly used SaaS applications
Openxcell
JANUARY 23, 2023
It is a software delivery model in which a software application is hosted by a third-party provider and made accessible to customers over the internet. However, with time, internet reliability & speed improved. The Global SAAS Market is anticipated to grow at a CAGR of 25.89% from 2017 to 2028, reaching a value of USD 720.44
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InsurTech 2.0 – Opportunities for Monetization in 2023
Trigent
JANUARY 5, 2023
experiences has provided valuable insights into the dynamics of this market. As the digital evolution continues, new strategies and approaches are being explored. Partnerships also allow insurers to access new technologies and business models that help them stay competitive in a rapidly changing market.
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Beyond the IoT Buzz Is A New Horizon of Embedded Intelligence, Information Flows and Seriously Smart Apps
CTOvision
JANUARY 23, 2015
Editor''s note: Allen Bonde, of embedded analytics leader Actuate (now a subsidiary of OpenText), believes that the opportunities around Big Data, Internet of Things (IoT) and wearables are about to change our world – and that of business applications. - A word on small data and embedded analytics. By Allen Bonde. billion mark.
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How to Get a Job in Google India?
The Crazy Programmer
MARCH 20, 2021
Google India consists of more than 5,000 employees, and with the growing market in India, it is expected that Google will diversify its business across the whole country. Google is one of the world’s highest-paid search engine and internet-related service providers. Also Read: How to become a Software Engineer in India?
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A comprehensive breakdown of improving your automotive business
Strategy Driven
JANUARY 16, 2023
Improving automotive business operations is key to staying competitive in this ever-changing market. From digital marketing tactics to online auto sales platforms, there are many ways that car dealerships can use the internet to their advantage. The automotive industry is one of the most important industries today.
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Tips To Ensure Your Online Store Never Falls Short Of New Leads
Strategy Driven
DECEMBER 27, 2022
A robust digital marketing strategy is enough to make your website visible at the top of search rankings and attract social media followers. You can rely on website analytics to chart the buying patterns of your visitors. Besides getting fresh leads, social media marketing enhances retention and community building.
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How to Successfully Make the Switch from Brick and Mortar to E-commerce
Strategy Driven
DECEMBER 18, 2020
Even very small home-based businesses can use the internet to sell to a much larger area, instead of relying on local footfall and loyalty. Start Email Marketing Straight Away. Email marketing gives you a great way to form personal connections and keep in touch with your audience. Get to Grips with Analytics.
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Top Data science blogs to follow
Apiumhub
APRIL 6, 2021
The site covers a wide array of data science topics regarding analytics, technology, tools, data visualization, code, and job opportunities. Being a repertoire of almost every leading source of information on the internet, Google News offers an equally broad range of latest innovations from some of the most reputed Data Science platforms.
Digital transformation in retail: 10 changes in customer in-store experience
Apiumhub
MAY 22, 2019
Market research firm eMarketer estimates global e-commerce sales will reach about $ 3.563 trillion this year. Brick-and-mortar stores decided to fight back and put digital transformation and new technologies at the core of their strategy to improve customer in-store experience. 1) Digital marketing. 1) Digital marketing.
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Expert Tips for Online Learning at Home
BrainStation Technology
MARCH 24, 2020
Develop new digital skills to boost your career – from home! BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. Make Sure you Have a Strong Internet Connection. Nothing interrupts an online lesson like a bad internet connection. Speak to a Learning Advisor.
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How Digital Marketing Impacts Business Growth
Strategy Driven
NOVEMBER 12, 2019
billion Internet users in 2017 , according to data compiled by Statista. Indeed, the vast majority of people no longer get their information from traditional media, but instead search for information on the Internet using various devices, including desktop computers, tablets, and mobile devices. There were an estimated 3.9
How To Build A Custom eLearning App – Tech Stack, Features and Cost
Xicom
AUGUST 20, 2021
As we move into 2021, the eLearning market is witnessing exceptional growth. The global eLearning market is projected to be worth $325 billion by 2025. The Market Insight For Building A Customized eLearning App. Because the eLearning market is growing, the theory holds the potential to rewrite revenue quickly.
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Big Data’s Role in Disease Prevention
Altexsoft
AUGUST 4, 2020
Big data, the data gathered en masse through the digitization of records and devices connected to the Internet of Things, is changing every industry it has crossed. Internet of Things. The Internet of Things (IoT) is a useful tool in managing our lives. AI Analytics. Want to write an article for our blog?
Expert Tips for Online Learning at Home
BrainStation Technology
MARCH 24, 2020
Develop new digital skills to boost your career – from home! BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. Make Sure you Have a Strong Internet Connection. Nothing interrupts an online lesson like a bad internet connection. Speak to a Learning Advisor.
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Recap: Writer and Perficient Generative AI Event in NYC
Perficient
AUGUST 22, 2023
From August 2022 to August 2023, “How to use AI” has skyrocketed on Google Trends by 507% with many leading innovators believing that this is the next internet boom. F100 Retailer: Analyzes influencer videos, extracting insights like pain points and expectations for market research and R&D. But you don’t have to start big.
Role of Cloud in Successful App Development
Enlume
MAY 15, 2019
Many developers are now using the cloud to develop apps for the market successfully. There are also a lot of ways that digital marketing is being implemented on the internet, especially on social networking sites. Companies can also customize marketing efforts so that customers get a better experience.
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Role of Cloud in Successful App Development
Enlume
MAY 15, 2019
Many developers are now using the cloud to develop apps for the market successfully. There are also a lot of ways that digital marketing is being implemented on the internet, especially on social networking sites. Companies can also customize marketing efforts so that customers get a better experience.
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The Latest Tried and Tested Marketing Strategies
Strategy Driven
AUGUST 18, 2021
It proves that technological developments are the need and requirement of every business unit, especially marketing. It wouldn’t be an exaggeration to consider the marketing department the most crucial one for the business. CDP Marketing Cloud. Personalization.
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How to Improve Business Process Efficiency using Technology
Invid Group
JANUARY 19, 2022
This is an extraordinary method to constantly offer exceptional customer support as well as propose marketing subjects dependent on the customers’ purchasing behavior. Digital Marketing Tools. Analytical tools support data-driven strategy to accomplish business processes. The same goes for your employees. Click here.
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Top 25 Web Development Companies In Dubai UAE
Xicom
JANUARY 10, 2020
Services Offered: Mobile app development (Android and iOS), web app development, e-commerce development, custom software development, CMS, hybrid app development, Artificial Intelligence, Blockchain development, Big data and Analytics, cloud computing. Their team is made up of app development wizards, product gurus, and marketing geniuses.
Whatever You Do, Don’t Leave These Things Out Of Your Digital Marketing Plan!
Strategy Driven
JUNE 21, 2019
If your goal is to get your brand noticed online, then you will absolutely need an effective digital marketing plan. Of course, with marketing being part art, and part science, there is a substantial margin for error when it comes to writing and executing such a plan. Analytics are a crucial element of goal monitoring.
How to Improve Your Digital Marketing Strategy Overnight
Strategy Driven
JUNE 18, 2019
For many small and medium sized business owners, internet marketing is like shooting in the dark. It is important that you monitor your market. You should conduct market research regularly, but in particular when you are looking to launch a new product or service, so you know what to expect, and what your target market wants.
The 5 Pillars of Internet Marketing for New Businesses
Strategy Driven
JANUARY 10, 2018
Although financing your business idea is the first milestone to overcome, once you’re up and running, it’s time to channel your energy into targeting your niche audience and marketing your product. Luckily, digital marketing is the single most effective way to reach a global audience, and it won’t blow your budget.
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TOP 25 Software Development Companies in Dubai,UAE
Xicom
JANUARY 9, 2020
The organization not only presents the users with eye-pleasing and breath-taking designs for their online market, but it manages to display it on time as well. They grant the user with responsive web apps and overall presents the users with application development solutions for a product strategy to app marketing. Location: Dubai.
Omnichannel Strategy: How to Create an Integrated Customer Experience
Altexsoft
OCTOBER 31, 2023
In today’s world of interconnected devices, one-touch shopping apps, and AI-driven customer support, traditional marketing is not just outdated—it’s obsolete. Omnichannel interaction scenario Various studies show that in the age of digital transformation, consumers use a mix of channels to interact with brands. Mobile app.
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