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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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Linktree raises $10.7M for its lightweight, link-centric user profiles

TechCrunch

” Zaccaria said that he and his co-founders Anthony Zaccaria and Nick Humphreys created Linktree to solve a problem they were facing at their digital marketing agency Bolster. Linktree is free to use, but you have to pay $6 a month for Pro features like video links, link thumbnails and social media icons.

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What are decision support systems? Sifting data for better business decisions

CIO

Bringing together applied data science, social science, and managerial science, decision science focuses on selecting between options to reduce the effort required to make higher-quality decisions. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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What Is a Digital Content Creator and What Jobs Are Available?

Strategy Driven

The rise of the internet and social media has given birth to a new and dynamic profession: the digital content creator. These individuals or teams produce engaging and informative content for digital platforms, reaching audiences around the world. What Is a Digital Content Creator?

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11 Most Effective Data Analytics Tools For 2020

Altexsoft

The only way to exploit huge information bases is to use data analytics platforms. The Internet is packed with hundreds of options, so our goal is to help you out by presenting the 11 most effective data analytics tools for 2020. Data Analytics Definition, Stats, and Benefits.

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How to Use the Internet to Boost Your Business

Strategy Driven

If you run a business, you will undoubtedly be aware of the importance of an internet presence. From digital marketing to content creation, the internet is one of the main ways that your potential clients and customers will find you, so you need to make sure you are using the internet to its full potential.