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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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The truth about SDK integrations and their impact on developers

TechCrunch

in-app advertising and DOOH platform that serves leading organizations across retail, food and beverage, restaurant, tourism, government, and healthcare. The digital media industry often talks about how much influence, dominance and power entities like Google and Facebook have. Contributor. Share on Twitter. The state of SDK adoption.

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Ukrainian startup Zeely raises $1M for SMB growth app aimed at US, UK, Brazil, Mexico

TechCrunch

This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% I claims its AI-driven platform can automatically generate text and visual content for web stores and ad creatives, as well as analytics and client-management tools. Many of these new entrepreneurs do the vast majority of work on their phones.

SMB 248
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Juni jumps on $206M to help e-commerce players manage their own money better

TechCrunch

The e-commerce market is on track to pass $ 5.5 But the gap in the market that Juni identified and built to fill is that the needs of e-commerce SMBs, and those doing business online in general, are unique among them. “However marketing is an important function in all e-commerce companies.”

Banking 223
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Get to Know Your Retail Customer: Accelerating Customer Insight and Relevance

Cloudera

There are lessons to be learned from the brick and mortar or pure-play digital retailers that have been successful in the Covid-19 chaos. Since the bulk of the retail season is upon us, I wanted to reflect on the four basic pillars of retail that we see successful companies embody.

Retail 62
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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI.

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Digital transformation in retail: 10 changes in customer in-store experience

Apiumhub

Market research firm eMarketer estimates global e-commerce sales will reach about $ 3.563 trillion this year. The growth of online sale is very robust globally, with a growth rate about four times higher than that of all retail sales. 1) Digital marketing. 1) Digital marketing. 2) Omnichannel retail.

Retail 46