Perficient

NOVEMBER 1, 2023

When it comes to web applications in the digital age, data is essential for making well-informed decisions, particularly when it comes to marketing and user engagement. It is essential to have the proper tools in place in order to track and monitor data analytics efficiently. Why Use Omnibug for Analytics Testing?

Analytics 52

Analytics Testing Metrics Mobile 52

TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

Social 219

Social Media Technical Review Trends 219

CIO

NOVEMBER 14, 2022

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

System 323

System Artificial Inteligence Data Analysis 323

Strategy Driven

JUNE 13, 2024

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.

Strategy 27

Strategy Marketing Media Advertising 27

CIO

AUGUST 9, 2023

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.

Technical Review 344

Technical Review Software Review Artificial Inteligence Survey 344

Perficient

JANUARY 23, 2023

As a medical device organization rapidly expanding into the global market, our client faced an additional challenge. To help our client address this, we super-charged its country- and domain-specific marketing efforts by implementing Salesforce Marketing Cloud to build, execute, and optimize compliant, personalized communication journeys.

Marketing 69

Marketing Cloud Healthcare Digital Marketing 69

Perficient

MAY 17, 2023

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?

Analytics 64

Analytics Machine Learning Artificial Inteligence Metrics 64

Exadel

AUGUST 18, 2022

21st Century marketing is way more than a salesperson reaching out to prospects. 71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. One-to-one marketing vs. mass marketing.

Marketing 98

Marketing Strategy Development How To 98

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 42

Marketing Advertising Trends Programming 42

Perficient

JANUARY 23, 2024

A few weeks back, I wrote about key trends that would impact the medical device world in 2024. This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med device space.

Marketing 52

Marketing Healthcare Authentication Education 52

Coforge

FEBRUARY 5, 2021

Life Sciences Industry Trends. The touch of new age technology is transforming core areas like Research & Development, Marketing & Sales, Manufacturing, Supply Chain, and Pharmacovigilance. A digitized core with intelligent automation and advanced analytics is essential to augment a modernized legacy system.

Industry 52

Industry Trends Pharmaceuticals Blockchain 52

Coforge

FEBRUARY 5, 2021

Life Sciences Business Trends. The touch of new age technology is transforming core areas like Research & Development, Marketing & Sales, Manufacturing, Supply Chain, and Pharmacovigilance. A digitized core with intelligent automation and advanced analytics is essential to augment a modernized legacy system.

Trends 52

Trends Pharmaceuticals Blockchain Exercises 52

TechCrunch

AUGUST 5, 2021

Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” The hacking part should be a distinct effort on top of ongoing marketing, he says. Growth hacking does have some noticeable differences from marketing, as outlined on your website.

Course 260

Course Marketing Sustainability Software Review 260

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Innovation 94

Innovation Sustainability Marketing Strategy 94

TechCrunch

JULY 5, 2022

Wiesenberg and Eran Friendinger founded Voyantis in 2020, motivated by the idea that many companies today base growth and marketing decisions on spreadsheets — or so Weisenberg claims. ” Wiesenberg previously co-launched over-the-top tech provider Tvinci and Frido Communication, a digital marketing boutique. .

Artificial Inteligence 204

Artificial Inteligence Machine Learning Trends Digital Marketing 204

Strategy Driven

JULY 12, 2023

Navigating the digital marketing landscape can be challenging. Integrating SEO and content marketing is a continuous challenge for business owners and marketers. The key lies in seamlessly melding SEO and content marketing to discover the sweet spot that propels your business to greater heights. With over 3.5

Marketing 41

Marketing Digital Marketing Games Research 41

Strategy Driven

NOVEMBER 18, 2020

Tracking and reacting to trends is essential to success as you market your business. Below, I’ll take you through three tactics to leverage analytics in your marketing strategy. This advancement holds significant influence not only over our daily lives but over marketing strategies as well.

Analytics 26

Analytics Marketing Internet Strategy 26

Strategy Driven

JUNE 18, 2019

For many small and medium sized business owners, internet marketing is like shooting in the dark. It is important that you monitor your market. You should conduct market research regularly, but in particular when you are looking to launch a new product or service, so you know what to expect, and what your target market wants.

Digital Marketing 20

Digital Marketing Marketing Strategy How To 20

Capgemini

AUGUST 26, 2020

Almost every marketing leader I know has needed to completely rethink their organizational model, talent, spending, and priorities multiple times since the beginning of the year. The first, and most critical, step is to align the marketing team and the broader organization to a single vision and purpose.

Marketing 52

Marketing Agile Social Trends 52

Altexsoft

FEBRUARY 3, 2020

The only way to exploit huge information bases is to use data analytics platforms. The Internet is packed with hundreds of options, so our goal is to help you out by presenting the 11 most effective data analytics tools for 2020. Data Analytics Definition, Stats, and Benefits. Continuous software improvements and upgrades.

Analytics 87

Analytics Tools Data Artificial Inteligence 87

Exadel

NOVEMBER 23, 2020

Businesses are always struggling to keep pace with the recent marketing trends that will help achieve their goals and increase revenue. Adobe Experience Cloud (AEC) is a great source for highly personalized customer experience, as it helps to build a complete vision of all marketing efforts through the omnichannel approach.

Enterprise 98

Enterprise Tools Digital Marketing Mobile 98

Openxcell

AUGUST 16, 2021

Will the trend of Headless CMS continue in 2021 and beyond? No , this is because Headless Content Management is not just a trend. Also, know the market predictions and trends of Headless CMS. The Global CMS Market and Its Prediction. The global CMS market was valued at around USD $62.4 Billion in 2021.

Trends 52

Trends Industry System Internet 52

Openxcell

AUGUST 16, 2021

Will the trend of Headless CMS continue in 2021 and beyond? No , this is because Headless Content Management is not just a trend. Also, know the market predictions and trends of Headless CMS. The Global CMS Market and Its Prediction. The global CMS market was valued at around USD $62.4 Billion in 2021.

Trends 52

Trends Industry System Internet 52

Trigent

SEPTEMBER 30, 2023

It is crucial to understand the implications of AI on the IT workforce, the evolving skills, changing roles, and emerging trends as we move towards the future of the IT workforce. Integrating AI with big analytics will enable organizations to make data-driven decisions accurately and efficiently.

Artificial Inteligence 52

Artificial Inteligence Technical Review Artificial Intelligence Trends 52

Perficient

MARCH 22, 2023

One thing that we have heard time and time again from our content authors and marketers is that the content creation and creative writing process takes time. With the technical world evolving, the time to market is essential. At Adobe Summit 2023 this year we were named Adobe Digital Experience Emerging Partner of the Year Americas.

Generative AI 64

Generative AI ChatGPT Digital Marketing Innovation 64

TechCrunch

FEBRUARY 9, 2022

Cybersecurity investment runs hot as risks run rampant : In a digest of recent investing trends, our own Carly Page writes that “2021 may have been a rough year for cybersecurity, but it was a record-breaking year for security startups.” The more issues with security, the more demand for security products.

Hardware 227

Hardware Cloud Games Report 227

TechCrunch

JULY 12, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. I’d contend that Google favors large sites more than ever before — and it’s a trend that doesn’t seem to be slowing down.

Artificial Intelligence 306

Artificial Intelligence Artificial Inteligence Marketing Media 306

Strategy Driven

JUNE 19, 2023

In today’s competitive business landscape, digital marketing plays a crucial role in the success of any company. One such vital aspect is the utilization of a Performance Marketing Management (PMM) agency. Embrace Evolving Technologies In the digital marketing realm, technology evolves rapidly.

Strategy 41

Strategy Artificial Inteligence Digital Marketing Education 41

Perficient

MARCH 20, 2023

I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with the mounting complexity faced by digital marketers. Once the demise of Google Optimize began trending everywhere I noticed a peculiarity.

KPI 64

KPI Testing Marketing Digital Marketing 64

Strategy Driven

NOVEMBER 7, 2023

A niche is a specialized market segment with specific needs or preferences. To identify your niche, research market trends, customer interests, and competition. Effective Digital Marketing Digital marketing is the engine that drives ecommerce growth. Track user behavior and measure conversion rates.

eCommerce 44

eCommerce Strategy Mobile Digital Marketing 44

OTS Solutions

MAY 2, 2023

Moreover, mixed reality serves as a bridge between the physical and digital worlds, providing limitless possibilities for digital transformation. Digital Transformation Trends Digital transformation is essential for businesses to survive and succeed in today’s environment.

Artificial Inteligence 130

Artificial Inteligence Artificial Intelligence Machine Learning Blockchain 130

Apiumhub

JULY 26, 2018

To be upfront, eCommerce is one of the few industries to register double-digit growth rate year on year in many countries. Savvy marketers and aspirational eCommerce entrepreneurs should identify, assess, validate and invest in major emerging trends. 10 eCommerce trends to watch out for this year 2018. Trend #2: ROPO.

eCommerce 51

eCommerce Trends Software Review Technical Review 51

Strategy Driven

SEPTEMBER 14, 2020

If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. Unfortunately, if you don’t have a defined strategy, you can’t make the best use of this marketing tool. You rely on machine recommendations blindly.

UI/UX 52

UI/UX Digital Marketing Analytics Strategy 52

Perficient

DECEMBER 22, 2022

What is CRO, and how does it impact your business marketing efforts? . Conversion rate optimisation has enjoyed increasing interest, as depicted in the Google Trends graph below: . How can digital social proof persuade visitors or customers to buy? Let’s jump in, shall we? . Special offers to loyal customers .

eCommerce 111

eCommerce Social KPI Fintech 111

Perficient

SEPTEMBER 29, 2023

This gives financial teams a single view of their data and makes it easier to track performance and identify trends. Salesforce Marketing Cloud provides tools to help finance teams create and manage marketing campaigns, track results, and generate leads. Real-time insights.

Cloud 64

Cloud Analytics Resources Performance 64

Perficient

MARCH 21, 2023

Adobe Next-Gen Composability, also known as Project Franklin, is a relatively new offering from Adobe which accelerates content velocity, delivers high-impact experiences at a high performance, and greatly reduces time-to-market. Perficient provides strategic innovation in ever-changing digital marketing trends.

Architecture 64

Architecture Digital Marketing Marketing Serverless 64

Perficient

MARCH 3, 2023

In this post, we’ll walk through how Amazon Web Services (AWS) and Perficient, a Platinum Partner for Adobe, can help customers accelerate their Digital Content Management with Adobe Experience Manager. Digital Content Management Trends As customer expectations evolve rapidly there is unprecedented audience demand for new content.

AWS 64

AWS Technical Review Load Balancer Cloud 64