Serendipity systems: architecting personalization systems at scale
Capgemini
NOVEMBER 29, 2022
We’re moving to a world where not doing personalization is a recipe for guaranteeing underperformance and obsolescence. This enables Amazon teams to use data across the entire ecosystem to recognize customers across channels and devices (e.g., Teams need to be literate in utilizing insights to drive action. Intelligence.
Let's personalize your content