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Dynamic Pricing Explained: Use in Revenue Management and Pricing Optimization

Altexsoft

The reality is that you’ll need a more sophisticated pricing strategy to fit into today’s highly competitive market and be flexible enough to adjust to any changes. Dynamic pricing is a practice of setting a price for a product or service based on current market conditions. Would you consider fixed costs, competitor prices, or both?

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Serendipity systems: architecting personalization systems at scale

Capgemini

Resolution of unknown to known users is also critical in maximizing the total market of customers that you can personalize for. Rules-based strategies help to “fake it till you make it” but they struggle at scale and often underperform due to biases in rules and an inability to iterate quickly. Interesting read? Neerav Vyas.