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Teach yourself growth marketing: How to launch a paid acquisition channel

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

Marketing 246
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Primitives wants to turn your crypto wallet into a social network

TechCrunch

DJ Gabeau, one of Snapchat Stories’ earliest engineers and founder of web3 social network Primitives , told TechCrunch that he thinks NFTs can be a genuinely enjoyable way for people to connect with one another digitally and make memories. Users don’t have to go through multiple steps to claim the assets, he added.

Social 240
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How Lydia wants to make payments more personal and social

TechCrunch

The company started as a peer-to-peer payment app for the French market. More importantly, the company is positioning its mobile app as a social product — not a fintech product. A fintech app or a social app. That seems a bit odd at first, but Lydia truly believes it has a shot at building the best social journaling app.

Social 239
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Sellscale uses generative AI to create better marketing emails

TechCrunch

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). Aakash was in growth engineering at Nextdoor, while Ishan held a position in McKinsey’s Growth, Marketing and Sales Service lines. But badly written emails result in few replies and also make companies look bad.

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Romanian marketing expert Robert Katai explains how to get the most out of your content

TechCrunch

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.

Marketing 258
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Domain experts wanted: Submit your guest articles to Extra Crunch

TechCrunch

Guest articles are hugely popular with our startup audience — if the topics are right. Market analysis: Our readers want to learn more about the latest developments in emerging technology sectors from people who have some sort of special viewpoint into the action. Alternative fundraising.

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How To Do Tech Recruitment Marketing Efficiently?

Hacker Earth Developers Blog

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.