article thumbnail

Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. The book title is a call to these marketers to treat their technical audience differently. I hope the book helps anyone who wants to reach developers directly in an authentic way. Why did you write a book titled “Developer Marketing Does Not Exist”?

article thumbnail

Architect defense-in-depth security for generative AI applications using the OWASP Top 10 for LLMs

AWS Machine Learning - AI

What operational and technical best practices can I integrate into how my organization builds generative AI LLM applications to manage risk and increase confidence in generative AI applications using LLMs? Understand the risks and benefits of using sensitive data in your models and inferencing.

article thumbnail

Technology Trends for 2024

O'Reilly Media - Ideas

That may or may not be advisable for career development, but it’s a reality that businesses built on training and learning have to acknowledge. 1 That makes sense, given the more technical nature of our audience. Data analysis and databases Data engineering was by far the most heavily used topic in this category; it showed a 3.6%

Trends 116