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Navigating Trust and Data in Healthcare Marketing

Perficient

Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns. Enter Perficient’s Patient 360, leveraging Salesforce Data Cloud, Health Cloud and Marketing Cloud – a solution tailored to meet the demands of modern healthcare marketing.

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CIO as enabler: Building an ecosystem of innovation partners

CIO

The reason for this shift is simple: While CIOs can often call on talented teams of internal IT professionals to deliver business solutions, no technology department can be expected to generate every innovation necessary to compete in a fast-moving digital age. White says being an enabler isn’t a straightforward role, either.

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Harness sustainability in automotive with green 5G

Capgemini

Sustainability now tops the global agenda as consumers and businesses labor to preserve our environment. The automotive industry makes for an interesting case study of the tremendous potential of 5G. All this evolution is new and exciting, but it is critical sustainability is not undermined in the manufacturing process.

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Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Perficient

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. If you missed our Detroit Automotive Commerce Event, you can read the recap here. Sustainability and Mobility Along these lines, sustainability was another huge topic.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Why Aren’t We Helping Your Automotive Company?

Perficient

Our work involves strategic and digital transformation topics ranging from technology innovation, data monetization, capabilities assessments, platform selections, AI, and analytical workshops. Regardless of the specific challenge, our overriding goal is to provide our clients with a sustainable competitive advantage.

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Creating value with generative AI in manufacturing

CIO

Tom Nall, Global Manufacturing and Automotive Industry Executive at Avanade, an expert in Microsoft technology, explains: “Microsoft Copilot applies an organisation’s data and Microsoft application ecosystem to a large language model. Generative AI, Innovation Product optimisation. Visit: [link] Avanade is attending Hanover Messe 2024.