B2B Coaching Digital Marketing UI/UX 
Perficient
AUGUST 14, 2023
Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. In this post I share several situations I’ve encountered in B2B usability testing (focused mostly on product catalog experiences). With that in mind, here are five situations you might encounter with B2B audience usability testing.
Altexsoft
NOVEMBER 29, 2019
A subdivision of Atlanta Venture, one of the biggest Atlanta’s venturing communities, Atlanta Ventures Studio (or AVS for short) operates to build and launch B2B companies from ground zero. The program also finds and engages volunteer developers, designers, marketers, and coaches to develop ideas into growing and influential enterprises.
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