B2B Digital Marketing Technical Review Weak Development Team 
Perficient
MARCH 5, 2024
As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.
Altexsoft
SEPTEMBER 6, 2023
Serverless security has become a significant player in the B2B tech landscape. The market statistics speak for themselves: From a value of USD 1.4 billion in 2021, the serverless security market is projected to surge to USD 5.1 It thereby gives developers compliance and security posture over their applications.
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Altexsoft
JANUARY 9, 2019
Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?
Altexsoft
NOVEMBER 29, 2019
Here comes a tech startup accelerator. In the context of launching and maintaining tech startups, Atlanta is one of the most favorable and nurturing cities. We’ve already described Atlanta tech events and hubs to visit. Ideation and pre-seed tech startups accelerators. Atlanta Ventures Studio. Participation and Access.
Coforge
JULY 26, 2019
The sales development rep (SDR) connects with the prospect and tries to close, only to find that they are not ready to buy. The prospect is again placed in the marketing funnel. To avoid this, you need an effective lead nurturing strategy which can identify prospects most willing to buy and guide them carefully to the SDR team.
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