5 Practices to Improve B2B Usability Testing Outcomes
Perficient
AUGUST 14, 2023
If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. And I provide suggestions on what you can do to build better tests.
Let's personalize your content