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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

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Selling insurance is hard, but that’s not bad news for insurtechs

TechCrunch

. — Anna Insurtech faceoff: B2B vs. B2C When I reached out to investors recently for our latest insurtech survey , I was curious to know how the economy was affecting insurance purchase decisions and whether this made B2B companies more appealing to VCs than their B2C peers. But is it actually the case?

Insurance 273
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Mastering the B2C2B game: 6 lessons to learn before you launch

TechCrunch

Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business. The answer may lie in understanding how your B2C customers are engaging with your product or service. How can you make an informed decision?

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How Application Modernization Can Help You Manage Your IT Budget

Datavail

Layoffs and budget cuts abound. Up to 80% of a CIO’s budget can be spent maintaining legacy systems, according to some estimates. To learn seven more ways you can shrink your budget, download our white paper, Declining Revenues? 98% of U.S. CEOs indicate they are anticipating a recession.

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Mecho Autotech gets $2.15M to expand vehicle maintenance and repair services in Nigeria

TechCrunch

The company, in a statement, said it will use the capital “to expand its multi-channel service capacity, engineering team, and marketing budget for B2C acquisition.”. It will also help scale Mecho Autotech’s mobile application, which it launched for its B2C customers last month. And then for B2C, it is mobile.

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How gen AI is joining the holiday shopping season

CIO

of B2C customers voted for Automation and AI as the top feature of support software. Gen AI makes advanced analytics and content creation capabilities much more accessible to companies that don’t have the staff or the budget to invest in traditional, resource-intensive AI initiatives. In a 2023 Freshworks Benchmark Report , 42.7%

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Root Global wants to be the operating system for food carbon neutrality

TechCrunch

But now we see SMEs and B2C brands setting targets like ‘by 2030, I need to reduce my scope three emissions by 45%’ Knowing how they do that is something that they simply struggle with. They released billion-dollar budgets. Suddenly, you have an exponential increase of the companies that are reporting data.