article thumbnail

AudiencePlus wants to help every company run its own media platform

TechCrunch

It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms , it may be time to rethink your content strategy. Today the company announced a $5.4

Media 213
article thumbnail

Why so many SaaS companies are launching their own media operations

TechCrunch

Around 2003, as blogs began to take hold in the internet psyche , it became clear that these writing tools could be more than an outlet for an individual’s ruminations — they also had vast potential for business and marketing. It turns out that writing a corporate blog was just the first step in a longer, broader media journey.

Media 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How doing everything wrong turned Automattic into a multibillion dollar media powerhouse

TechCrunch

Automattic focused on media at a time when that industry was being demolished by the internet. It all began with a blog post. Back in 2003, that was the context for the so-called weblog, which would shortly be elided to blog. An October 2004 Houston Press profile of him noted that WordPress was running more than 29,000 blogs.

Media 261
article thumbnail

Rapid Response Healthcare Blogging: Blog Fast, Blog Smart, Blog Well

Perficient

Blogging is a great way to establish your healthcare organization and your providers as thought-leaders in the communities you serve. Rapid response blogging is pretty self-explanatory. Let’s look at how you can use rapid response pieces as part of your healthcare blogging strategy. That’s where rapid response comes in.

article thumbnail

New Series: Creating Media with Machine Learning

Netflix Tech

By Vi Iyengar , Keila Fong , Hossein Taghavi , Andy Yao , Kelli Griggs , Boris Chen , Cristina Segalin , Apurva Kansara , Grace Tang , Billur Engin , Amir Ziai , James Ray , Jonathan Solorzano-Hamilton Welcome to the first post in our multi-part series on how Netflix is developing and using machine learning (ML) to help creators make better media?—?from

article thumbnail

Is Your MSP Fully Leveraging Its Social Media Audience?

Kaseya

Managed service providers (MSPs) are increasingly investing in social media as part of their digital marketing strategies and for good reason. Between 2021 and 2022, social media users increased by more than 10%, with users spending an average of 2 hours and 27 minutes between messaging apps and social media platforms.

Media 98
article thumbnail

Easy Asset Access with the Cloudinary Media Library Browser Extension

David Walsh

Readers of my blog will know that I’ve been banging the Cloudinary drum for years. Their awesome media capabilities allow users to optimally deliver images, video, and audio in any format and to any device. Performance, customization, flexibility, optimized delivery… Cloudinary makes media better for everyone.

Media 127