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Digital Product Conversations #1: Martin Lasarga, Postclick

UruIT

Martin is a Senior Product Manager working for a global leader in digital advertising conversion in San Francisco, California. How did you become a senior product manager? This is when my journey in product begins. I was offered the product management position without knowing what a product manager does.

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Product Development Process: How to Bring Innovation to Life

Altexsoft

An NPD process is often considered the very first stage of the product life cycle , followed by the introduction, growth, maturity, and decline phases. It involves multiple business units, including product management and product development teams, and is coordinated with a product strategy. Airbnb test marketing.

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Lean Startup: Build Iteratively Using Feedback Loop and Lean Canvas

Altexsoft

Shape the key assumptions about your product. Build your minimum viable product – a prototype of the future solution. Lean Canvas can be a complementary tool for scrum teams as their workflow aligns with its iterative and constant learning approach. List the ways your product will make money from customers.