Lessons from the Best Global Brands 2010: Building trust and.
Strategy Driven
NOVEMBER 1, 2010
At the same time, the stops and starts of the recession have created savvier, more budget-conscious consumers who are just as likely to cut spending by choosing private label toothpaste, as they are to match a Zara skirt with a pair of Christian Louboutin shoes. Unlike competitors, Santander stayed out of U.S.
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