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TechCrunch Experts: 3 articles on growth marketing and software development

TechCrunch

TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. I spoke with founder Mulenga Agley about how their team assesses new clients and common marketing mistakes related to conversion optimization rates.

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How to pitch me: 5 investors discuss what they’re looking for in April 2023

TechCrunch

But dealmaking is idiosyncratic: a few investors might be content to make a deal over coffee, but early-stage teams still need a sturdy pitch deck or memo they can leave behind. And if you’ve added “AI” to your pitch deck only to make it more appealing, here’s some more bad news: FOMO is passé, and due diligence is the new black.

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TechCrunch+ roundup: Psychedelic investor survey, 6 issues VCs look for, hiring on a budget

TechCrunch

Last month at TechCrunch Early Stage, Glen Evans, a partner on Greylock’s core talent team, joined me to talk about how founders can optimize the recruiting and hiring process , source talent, and uncover some best practices for closing candidates. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription.

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Accord, which offers a platform to manage sales processes, secures $10M

TechCrunch

CEO Ross Rich says that the new funds, which bring Accord’s total raised to $17 million, will be put toward the startup’s engineering, sales and marketing teams. The brothers say that they discovered the challenges of modern B2B sales firsthand as their teams scaled from a handful of reps to thousands on the go-to-market team.

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Prioritizing AI? Don’t shortchange IT fundamentals

CIO

It’s easy to view these as competing priorities vying for CIO attention and budget that are unfairly dwarfed by boardroom interest in the new and shiny opportunities promised by gen AI. Data due diligence Generative AI especially has particular implications for data security, Mann says.

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Nearshore Software Development

Existek

Would you like to access a wider pool of developers and greater expertise for software development? Nearshore software development can become a good option for consideration. List of the Content What is nearshore software development? How does nearshore outsourcing work?

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For founders who want to launch apps, ‘being non-technical is not a limitation’

TechCrunch

Based in Warsaw, Poland, Intent assists a wide variety of companies with everything from product design and UX to development and deployment of connected devices. As a development shop, how involved do you get when helping clients validate ideas before they bring their apps to market?