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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

percent of all retail sales (2.3 eCommerce share of total retail sales worldwide from 2015 to 2021. To remain competitive, retailers must allow in-store customers to enjoy the benefits of online shopping. The country’s second largest online retailer JD.com is one the companies making the idea of checkoutless shopping a reality.

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How to Adapt Your Digital Ecommerce Strategy In The Wake of COVID-19

KitelyTech

And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. Digital ecommerce has been on the rise because many stores have closed their shops, which forces them to turn to ecommerce and ecommerce online marketing.

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The Average Cost of Advertising and Marketing for Small Businesses

Strategy Driven

The cost of marketing for small businesses depends on many factors. Every small business should be allocating some of its resources to marketing, either digital or otherwise. An auto mechanic will spend a different amount on advertising than a retail chain. Percentage of Revenue.

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Don’t Overlook These Valuable Details Before Launching Your Business

Strategy Driven

If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business. Talking about the standout features, SEO is budget-friendly and guarantees long-term marketing success.

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4 Ways to Reinvest in Your Small Business to Drive Success

Strategy Driven

This is especially true if you send and receive assets for feedback to retailers, partners or an outsourced team. Using digital asset management or a DAM such as Brandfolder can help save you from the headache and panic of trying to track down the asset you need. Invest in your marketing. Invest in yourself.