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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

And beyond the wasted spend, invalid traffic can inflate metrics, leading brands to misidentify — and misunderstand — customer segments. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month.

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Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

Perhaps one of the strongest examples of software “eating the world,” as a prominent VC once put it, is the growth of the software-as-a-service (SaaS) industry. According to Statista, in 2021, the market for SaaS apps and services was worth roughly $145.5 billion — up from $120.7 billion in 2020.

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3 Google Analytics Basics for MSPs

Kaseya

It can be overwhelming once you’ve installed the Google Analytics tracking code on your website because there are so many different metrics you can use to analyze and enhance your website’s Search Engine Optimization (SEO) or paid search campaigns. What metrics matter most? . Goal Reporting.

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The Best 32 Project Management Tools 2020 [Unbiased]

Codegiant

We’ll break down each tool in detail so you can have a solid understanding of which software is the best for you and your team. Color-code files. Pros: Keeping track of your team’s progress with Basecamp is super easy due to its manageable interface and robust reports. Construction project management tools. Message boards.

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Digital Transformation: A Comprehensive Guide for any Business

OTS Solutions

In this iterative process, you can determine your results in two ways, through metrics and by the qualitative analysis of your business. By these metrics, you can ensure the rate of customer satisfaction, employee productivity, revenue growth, and retention. What are the four principal areas of digital transformation?

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Digital Transformation Services & Consulting for Your Business

Mobilunity

For many businesses, the main driver for digital transformation is the cost savings involved. Migrating data to a cloud environment reduces operational costs and lowers hardware and software costs. Going digital allows for the effective tracking of metrics and analyzing data gained during digital marketing efforts.

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The Best 32 Project Management Tools 2020 [Unbiased]

Codegiant

We’ll break down each tool in detail so you can have a solid understanding of which software is the best for you and your team. Color-code files. Pros: Keeping track of your team’s progress with Basecamp is super easy due to its manageable interface and robust reports. Open source project management tools.