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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “The pandemic drove consumers inside and online, inciting a shift to digital channels and fundamentally changing how consumers communicate and engage with brands,” Khoury told TechCrunch in an email interview. Yelp) and then automatically responds to those reviews. ” Khoury has a colorful background.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Cam Sinclair, director/marketeer, Ammo.

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5 ways to seize the opportunities created by recent chaos in ad tech

TechCrunch

Most recently, media technology stocks have become highly volatile for a host of reasons. While many marketers are reallocating budget away from these platforms, and prioritizing more stable channels like Google Adwords and Amazon Marketing, there are always new opportunities born of shifts in the market.

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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month. and working closely with one of their top clients, Segev Hochberg,” Andrew told TechCrunch in an email interview. Image Credits: Lunio.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us? Where is it located?

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Digital Transformation: A Comprehensive Guide for any Business

OTS Solutions

In this blog, we will be discussing what the Digital Transformation process is in business and how Digital Transformation technologies can impact your business growth. Let us understand what Digital Transformation services mean to your business. Let us understand what Digital Transformation services mean to your business.

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Adobe Experience Manager vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

Traditional content management systems have the back end connected to the front end, which means there is a firm bond between the technical implementation and layout. How to Choose the Best CMS: Solving the Technical Conundrum. AEM is a complex solution, especially when combined with other Adobe Marketing Cloud products.