How to evolve your DTC startup’s data strategy and identify critical metrics
TechCrunch
MAY 17, 2022
If you’re the founder of an e-commerce startup, there’s a pretty good chance you’re using a platform like Shopify, BigCommerce or WooCommerce, and one of the dozens of analytics extensions like RetentionX, Sensai metrics or ProfitWell that provide off-the-shelf reporting. Don’t rely on them after you’ve outgrown them.
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