How Ryan Reynolds and Mint Mobile worked without becoming the joke
TechCrunch
NOVEMBER 28, 2020
Maximum Effort was founded to help promote the actor’s first Deadpool film. The film raked in $783.1 million at the box office — a record for an R-rated film that held until the 2019 release of Joker. “We get to acknowledge and play with the cultural landscape in real time and react to it in real time.
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