Strategy Driven

FEBRUARY 9, 2011

Soup : A Recipe to Nourish Your Team and Culture by Jon Gordon Soup , an inspirational business fable, shares a recipe for success filled with the essential ingredients to build a winning team and create a culture of greatness. And over time, the entire culture becomes poisoned. And what, exactly, is a drainer?

Energy 23

Energy Culture Construction Leadership 23

Strategy Driven

NOVEMBER 3, 2010

We are concerned about the lack of disclosure, because data is critical to demonstrating progress in female and minority representation,” said Aditi Mohapatra, lead author of the report and analyst specializing in diversity issues in the Sustainability Research Department of Calvert Asset Management Company, Inc. “It

Study 20

Study Survey Software Review Policies 20

Strategy Driven

NOVEMBER 1, 2010

While the rules may be shifting, the long-term sustainable advantage gained by building a strong brand – a brand that builds stability, trust, loyalty, and drives a premium price – remains consistent. The challenge for today’s brands is to adapt to this new real-time environment and the increased call for transparency.

Banking 29

Banking Media Leadership Resources 29

Strategy Driven

NOVEMBER 29, 2010

The founders hired marketing and advertising experts and created what they called their ‘Drink Tank’ – a group responsible for developing and managing the Odwalla brand. With very little advertising, Odwalla differentiated their brand by extolling the benefits of drinking and supporting a “juice with a conscience.”

Advertising 24

Advertising Marketing Leadership Media 24

Strategy Driven

NOVEMBER 8, 2010

You also need to make sure you have the wherewithal to commit to growing and sustaining your Social Nation, and you’ve got to make sure that you have buy-in from within your company. Early on, you’ll need to invest a good deal of time, thought, and money in attracting fans and followers – and your efforts will need to be sustained.

Social 20

Social Media Network Leadership 20

Strategy Driven

NOVEMBER 12, 2010

He will tell you that Community Marketing is a long term strategy and over time, it builds business through a sustainable, ever-increasing customer base. He donates money, time, and expertise to better the causes he believes in. He and his companies are recognized as community builders.

Leadership 20

Leadership Recruiting Strategy Resources 20

Strategy Driven

DECEMBER 6, 2010

So how exactly does a small firm with only 20 employees manage to make millions every year without offering prices much lower than their competitors? By focusing on hiring fun, vivacious people who believe strongly in the culture of service, they are able to actually service each of their customers personally.

Technical Cofounder 20

Technical Cofounder Real Estate Groups Advertising 20

Strategy Driven

FEBRUARY 7, 2011

If the person has a great attitude and is highly motivated, then you might want to give her a chance, especially if the other candidates are less qualified and don’t seem like they will fit in with the company culture. Hiring is a tricky business. Sometimes it’s okay to go with the person you like the most.

Study 20

Study Policies Leadership Systems Review 20