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Kenya’s HotelOnline acquires hospitality software company HotelPlus

TechCrunch

HotelOnline , a Kenya-based Yanolja-backed travel technology scale-up that fashions itself as an e-commerce and digital marketing enabler in the hospitality industry, has acquired HotelPlus, a software provider with clients in 22 countries. million in shares in HotelOnline, which was valued at $24 million before the deal.

Company 248
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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

Influencers typically make about $35 to $40 USD for each campaign they participate in, and most of the brands the company works with focus on food (like restaurants), fashion, beauty or lifestyle services. Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo!

Marketing 252
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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

As an example, founder and CEO Chad Bronstein (previously the chief revenue officer at digital marketing company Amobee) said that retailers will be able to use the Fyllo platform to send promotional texts to regular customers while, crucially, ensuring that those campaigns are fully in compliance with state and local regulations.

Marketing 282
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New Year’s Resolution: Say Goodbye to WordPress

Perficient

Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice for marketing sites of businesses making close to and over $1 billion in annual revenue.

PHP 111
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Are B2B SaaS marketers getting it wrong?

TechCrunch

That’s not to say SaaS marketers aren’t trying: Seventy percent of those surveyed have been making big adjustments to their websites, and 33% have updated their content. They say there’s no bigger slave to fashion than someone determined to avoid it, and SaaS marketing is no different. So how and why are they missing the mark?

B2B 359
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8 secrets of successful IT freelancers

CIO

It’s necessary to allocate time effectively to manage … work-hours and balance work-life,” says Eric Jones, CEO of Couture Candy, a special occasion fashion e-commerce business. By leveraging their marketing knowledge and IT skills, freelancers can provide high-quality services and products to their clients, Maksic notes.

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Forget Digital Marketing & Go Old School

Strategy Driven

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. This means that digital marketing is losing its impact, while physical marketing has never lost ground.