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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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How to Adapt Your Digital Ecommerce Strategy In The Wake of COVID-19

KitelyTech

And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. Digital ecommerce has been on the rise because many stores have closed their shops, which forces them to turn to ecommerce and ecommerce online marketing.

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How to Harness Generative AI for Thought-Leadership Content Creation

Perficient

It suggested several audience segments: content marketers and strategists, business owners and entrepreneurs, writers, digital marketing agencies, PR professionals, social media managers and industry analysts. ” It also listed commonly related functions such as copywriting, social media and content strategy.

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The Marketing Tools You Need to Succeed in 2021

Strategy Driven

Marketing is something of an art form, and its success often depends on the personnel involved and the toolkit that’s used. Your company might spend millions on a marketing campaign that doesn’t nearly reach your expected ROI. In this article we take a look at some of the marketing tools you need in 2021.

Tools 36
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Fun Ways to Market Your Brand

Strategy Driven

Marketing is one of the most crucial elements of growing any business, whether it’s established or brand new, big or small. Without effective marketing campaigns, all of your hard work goes to waste. The good news is, with the tremendous growth of social media and internet usage, it’s easier than ever to market your brand.

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7 Companies with Killer Instagram Strategies

BrainStation Technology

Coordinating social media content is an important tenet of any digital marketing strategy. We’ve curated seven businesses with compelling content and engaged audiences to inspire your next Instagram marketing strategy. Target Audience: The effortlessly fashionable and socially-responsible.

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5 Simple Marketing Tips for Improved Brand Visibility in 2018

Strategy Driven

As more consumers turn to the internet to shop, search and even socialize, ranking #1 on Google can put you in front of your competitors and increase conversions. While it expands reach, allowing companies to access a global market, the increase in opposition means it’s also far more difficult to engage your demographic.