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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Digital Marketing Tips for Wineries

Strategy Driven

However, digital marketing has taken over traditional marketing channels, and any business that wishes to remain competitive must adopt internet marketing. The following digital marketing guidelines will lead you to the right customers, increase your sales, and expand your business.

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Apple rejects the HEY Calendar from their App Store

David Heinemeier Hansson

Nowhere in the Apple App Store Guidelines is there a prohibition on apps that require preexisting accounts! We have the Digital Markets Act coming in the EU in just a couple of months. And, finally, some access calendar services that are part of a larger subscription suite you purchase on the web, like Google Calendar.

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What are decision support systems? Sifting data for better business decisions

CIO

Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help. Penn Medicine has created a clinical DSS that helps it get ICU patients off ventilators faster. ERP dashboards. These systems help managers monitor performance indicators.

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How to Harness Generative AI for Thought-Leadership Content Creation

Perficient

It suggested several audience segments: content marketers and strategists, business owners and entrepreneurs, writers, digital marketing agencies, PR professionals, social media managers and industry analysts. Before getting started, check with your Legal and IT teams on your company’s guidelines.

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Clickonomics Soars: Unraveling the Surge in Cost Per Click Inflation

Perficient

Industry trends: Certain industries or niches may experience higher levels of CPC inflation due to factors specific to their market. For example, industries with high-profit margins or those that rely heavily on digital marketing may witness more significant price increases.

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Empowering Inclusion: The Power of Assistive Technology and Digital Accessibility

Perficient

This includes considerations such as providing alternative text for images, using proper heading structure, ensuring keyboard navigation support, implementing captioning and transcripts for multimedia content, and adhering to web accessibility guidelines like Web Content Accessibility Guidelines (WCAG).