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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works!

Media 157
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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

Altexsoft

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. The Challenges of Marketing to Travelers.

Travel 86
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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How Social Media Changed Tourism Marketing

Strategy Driven

Social media has changed the way people communicate and exchange information. For others, the rise in social media has improved not only exposure but also the way companies market and do business. The travel and hospitality sector is one of those areas. The travel and hospitality sector is one of those areas.

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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%. on traditional marketing.

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How Your Business’ Digital Marketing Strategy Can Best Utilize Online Platforms

Strategy Driven

If you run a business, you will most likely have a digital marketing strategy in place, and this will probably be one of the main methods in which you communicate with your current customers, and reach out to further potential customers as well. Social Media Strategy. Let’s take the travel industry as an example.

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How to Adapt Your Digital Ecommerce Strategy In The Wake of COVID-19

KitelyTech

And, when it comes to ecommerce digital marketing, things have certainly been changed with a policy of isolation and social distancing. Digital ecommerce has been on the rise because many stores have closed their shops, which forces them to turn to ecommerce and ecommerce online marketing.