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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Exploring Healthcare Trends in Sitecore and Digital Marketing

Perficient

The Power of Personalization in Healthcare Personalization stands as a cornerstone of Sitecore’s strategy, particularly in the healthcare domain where it can have a profound impact. The panel of experts emphasized the importance of personalizing healthcare experiences without crossing the line into intrusiveness.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

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Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Strategy Driven

Digital marketing strategies require several alternatives to optimize their effectiveness. Social Media Marketing Any company that isn’t using social media is missing out on a ton of revenue. Starting a social media marketing campaign is easy, with a lot less resources required than other methods.

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Top 4 Digital Marketing Strategies for E-Commerce in 2022

KitelyTech

Now that we’re well on our way into 2022, it’s safe to say that E-Commerce will be the driving force for most business trends this year. And if you haven’t invested in some sort of digital marketing strategy yet, you’re missing out on massive potential revenue. Digital Marketing Strategies for E-Commerce Store.

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How to Use Digital Marketing to Grow Your Business

KitelyTech

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

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