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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. to start Black Swan. “Black Swan is akin to the world’s largest focus group.

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Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Strategy Driven

Digital marketing strategies require several alternatives to optimize their effectiveness. Social Media Marketing Any company that isn’t using social media is missing out on a ton of revenue. Starting a social media marketing campaign is easy, with a lot less resources required than other methods.

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How to Use Digital Marketing to Grow Your Business

KitelyTech

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

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Dental SEO Services: Digital Marketing for Dentists

KitelyTech

As a way to both maintain contact with patients and attract new ones, many dentists have begun redesigning their websites and adopting content marketing strategies on social media as a means to grow their practice. Without some kind of SEO strategy, no one will ever find your practice online. Optimize for Local Searches.

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4 Must-Know Dos and Don’ts During the Creation of Your Digital Marketing Strategy

Strategy Driven

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.