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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “The pandemic drove consumers inside and online, inciting a shift to digital channels and fundamentally changing how consumers communicate and engage with brands,” Khoury told TechCrunch in an email interview. Yelp) and then automatically responds to those reviews. ” Khoury has a colorful background.

Marketing 234
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

While founded long before the pandemic, Steve King says that Black Swan Data , the data science and tech company that he helped co-launch in 2011, is well-suited to the current environment. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw. to start Black Swan. .” ”

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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

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How to Develop and Execute a One-to-One Marketing Strategy

Exadel

71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. You might be familiar with a model called SOSTAC, – an acronym meaning Situation, Objectives, Strategy, Tactics, Action, and Control.

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The Evolution of Online Auctions: The Future of Buying and Selling Heavy Equipment

Strategy Driven

For sellers, online auctions offer an effective way of reaching a global market, with the potential to garner higher bids due to the increased competition. Furthermore, the digital format considerably reduces selling times and costs associated with physical auctions.