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How To Master Market Segmentation

Crunchbase News

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. How it works Unified market understanding aligns the entire company, facilitating progress.

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Bringing an AI Product to Market

O'Reilly Media - Ideas

If you’re an AI product manager (or about to become one), that’s what you’re signing up for. In this article, we turn our attention to the process itself: how do you bring a product to market? The Marketing team built the first model, but because it was from marketing, the model optimized for CTR and lead conversion.

Marketing 145
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An Engineering Manager’s Bill of Rights (and Responsibilities)

Honeycomb

Or, the small crisis with engineering management. In 2018, Honeycomb co-founder & CTO Charity Majors wrote a blog post titled, “An Engineer’s Bill of Rights (and Responsibilities).” These constraints incentivized managers to think hard about how to retain and grow their best senior engineers. This is good.

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Still managing engineers remotely? Okay has a performance dashboard for that

TechCrunch

Two years ago , we profiled Okay, an engineering visibility tool helping engineering managers lead effective and engaged teams, which was fresh out of Y Combinator with $2.2 The idea is to double down on our engineering team, go-to-market efforts and design. million in new funding in its pocket.

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How Bloomberg’s engineers built a culture of knowledge sharing

CIO

It has offices across the globe and more than 8,000 engineers working to support everything from real-time data feeds about moves in the financial markets and the company’s journalists to mobile apps and AI models that can analyze financial data and sentiment. Bloomberg is a company synonymous with finance, technology, and media.

Culture 245
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LinearB wants to help development teams optimize their workflows

TechCrunch

One of LinearB’s most important promises is that it goes beyond simply giving engineering managers access to more dashboards about developer efficiency. The company plans to use the new funding to expand across its own development teams but also to expand its go-to-market efforts. ”

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Mozilla acquires Active Replica to build on its metaverse vision

TechCrunch

They will benefit from our scale, our talent, and our ability to help bring their innovations to the market faster.” Ervin is a software engineer by trade, having held roles at AR/VR startups Metaio, Liminal AR and Occipital. ” Active Replica was founded in 2020 by Jacob Ervin and Valerian Denis.

VR 289