Next Best Action Marketing: How to Implement Hyper-Personalization with Machine Learning
Altexsoft
FEBRUARY 5, 2020
But how do we know which customer to reach out, and when is the right moment to do so? In this article, we’ll discuss what the next best action strategy is and how businesses define the next best action using machine learning-based recommender systems. That’s the trend other specialists are mentioning too.
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