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How to acquire customer research that shapes your go-to-market strategy

TechCrunch

Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. She focuses primarily on B2B SaaS as well as product-led startups in the HR and people tech spaces. What triggers your customer to decide your product is the one?

Research 235
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H1 2022 cybersecurity product-led growth market map

TechCrunch

Ross Haleliuk is a venture capitalist and head of product at LimaCharlie.io. Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. What’s pushing cybersecurity companies to adopt product-led growth?

Security 242
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IBM’s watsonx.governance takes aim at AI auditing

CIO

The toolkit, released as part of IBM’s watsonx generative AI platform last May, is uniquely differentiated by its audit trail capability, said Heather Gentile, director of product management at IBM’s data and AI software division. What is IBM’s strategy with watsonx.governance? per resource unit.

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5 questions startups should consider before making their first marketing hire

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273
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Guide to SaaS Marketing: 12 Strategies for 2023

Altexsoft

As a SaaS marketer, staying ahead of the curve is essential. In this article, we’ll cover the 12 most important SaaS marketing strategies for 2023. What Is SaaS Marketing? SaaS marketing is the strategies and tactics used to promote and sell Software as a Service (SaaS) products.

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Product Management Best Practices

UruIT

Product management is essential for the success of a product or service. Good product management ensures a product is streamlined and efficient from inception to disposal. Great product management does all that while balancing the wants and needs of the various stakeholders and customer base as well.

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Using Inversion as a Mental Model for Product Management

Abhishek Tiwari

In the world of product management, the ability to think critically and anticipate potential problems is essential for success. One mental model that can greatly aid product managers in this regard is inversion. Here's how you can use inversion as a mental model for product management.