How to acquire customer research that shapes your go-to-market strategy
TechCrunch
DECEMBER 9, 2021
Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. She focuses primarily on B2B SaaS as well as product-led startups in the HR and people tech spaces. What triggers your customer to decide your product is the one?
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