Perficient

MARCH 6, 2024

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Crunchbase News

MARCH 12, 2024

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. This lack of coordination drains resources and frustrates teams.

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TechCrunch

APRIL 12, 2021

Equipment at Battery Resourcers’ new cathode sintering and analysis facility in Novi, Michigan. Photo: Battery Resourcers). Battery Resourcers proposes a seemingly simple solution: recycle them. Battery Resourcers CEO Mike O’Kronley declined to disclose the company’s new valuation.

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TechCrunch

MARCH 16, 2023

Inflationary market dynamics and ongoing fiscal tightening continue to pose significant risks to capital commitments. Set lower fundraising goals During an economic downturn, trying to raise a large sum might not be feasible, and the time and resources you invest in fundraising could be better used on key business initiatives.

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TechCrunch

DECEMBER 9, 2021

Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey , a marketing resource for first-time founders and their teams. Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.

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TechCrunch

MAY 2, 2022

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. Companies that do not embrace ideas of openness and transparency will be pushed away from the market. Share on Twitter. Trends defining PLG adoption.

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TechCrunch

OCTOBER 13, 2021

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Complex buying committees are also susceptible to being marketed to in a hyperpersonalized way.

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TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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TechCrunch

MAY 13, 2021

Dominik Angerer is CEO and co-founder of headless CMS Storyblok , which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms.

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TechCrunch

NOVEMBER 23, 2020

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 2 strategies for creating top-of-funnel marketing content. Share on Twitter. More posts by this contributor.

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CTOvision

FEBRUARY 25, 2021

Read Matthew Nelson explain how Carahsoft’s ProSymmetry will help public sector enterprises on Executive Biz : Carahsoft Technology has started to offer ProSymmetry’s resource management product to the federal sector […].

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TechCrunch

FEBRUARY 10, 2023

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? If you’re entering 2023 without a video content plan for your startup , you will be missing out on a significant resource for creating brand awareness and reaching more consumers,” writes Martinez.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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CIO

MARCH 1, 2023

To better meet customer needs, EBG has established business units (BUs) dedicated to certain industries such as Government Public Services, Digitalization BU and Digital Finance BU which integrate resources to efficiently serve and create value for customers, helping industries digitally transform.

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TechCrunch

APRIL 26, 2022

The market for tech companies has shifted, as shown by a weak IPO market , a focus on profitability and pivots galore. Yet, despite the market’s ongoing re-correction, venture capital is a booming asset class. Indeed, it’s a market of mixed messages. We’re still in founder-friendly market, kind of.

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TechCrunch

OCTOBER 7, 2021

I think we can all do a better job,” author and developer marketing expert Adam DuVander says. Why did you write a book titled “Developer Marketing Does Not Exist”? Developer marketers certainly exist, because I work with them every day. Your “marketing” should not feel like marketing.

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TechCrunch

OCTOBER 4, 2022

As Haleliuk points out, fear-based marketing and aggressive sales techniques have made many potential customers skeptical about the value cybersecurity startups can actually deliver. The markets may have slowed, but it won’t be long until the momentum returns.” Full TechCrunch+ articles are only available to members.

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TechCrunch

APRIL 28, 2022

Movable Ink today announced that it secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital, and others, bringing the marketing software startup’s total raised to $97 million. The investment comes as Movable Ink — which is valued at $1.3

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TechCrunch

JANUARY 14, 2022

Raad Ahmed and Ashish Walia started the company in 2016 with an initial focus on startups and small businesses, trying to find product-market fit (as one does), but finding that legal usage among companies of that size was often project-based, infrequent and short-term if the company folds. Lawtrades app design. Image Credits: Lawtrades.

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TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

AUGUST 17, 2021

Growth marketing is often misconceived as a set of tactics when it’s much more: It is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow. ” (If you too have growth marketers to recommend, please fill out the survey !). If you are in the U.K.,

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TechCrunch

OCTOBER 25, 2021

The seed round, which Pop Market claims is the country’s largest seed raise to date, was led by Global Founders Capital and 468 Capital. Squeezing that gap by delivering a slicker grocery service to Greeks — fulfilled through its own network of city center dark stores — is Pop Market’s first focus.

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TechCrunch

NOVEMBER 11, 2022

This has created a big fight between insurers over this new market, and has of course predictably led to new startups in the arena. It offers access to 24/7 online vet consultations, obesity awareness resources, and access to expert-led live classes to help puppy train their dogs.

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TechCrunch

DECEMBER 4, 2020

Mark Barron is the head of Taylor Wessing 's market-leading technology and life sciences inward investment team, and advises North American companies on how to translate their domestic success to new jurisdictions and cultures and to thrive as global businesses. International expansion is a matter of focus, as well as financial resources.

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TechCrunch

JULY 19, 2022

and global activity: What’s ahead for layoffs, marketing spending and consolidation? Mark-to-market to arrive at a realistic valuation and improve your fundraising odds. “Valuations are ultimately determined by supply and demand in the M&A market,” he writes. “What’s really going on out there? .

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TechCrunch

MAY 5, 2022

Rali_cap , an early-stage venture capital firm focused on emerging markets fintech, has launched a $30 million fund. while the rest are spread across Africa, Latin America and Southeast Asia, markets where they deployed more than $6 million last year. About 40% are based in the U.S.,

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TechCrunch

JUNE 8, 2022

Despite current market conditions, investors have a record amount of capital – an estimated $230 billion of dry powder — stocked away. The lack of product-market fit combined with a lack of understanding of the inner workings of government has inhibited true innovation and left billions of dollars in opportunity walled off.

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TechCrunch

JULY 12, 2022

Del Balso says it’ll be used to scale Tecton’s engineering and go-to-market teams. “We Feast instead reuses existing cloud or on-premises hardware, spinning up new resources when needed. Tecton also hosts an open source feature store platform, Feast , that doesn’t requiring dedicated infrastructure.

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TechCrunch

MARCH 18, 2021

Vega , a startup that is building a decentralized protocol for creating and trading on derivatives markets, has raised $5 million in funding. Vega Founder Barney Mannerings launched the Vega project in 2018 with the mission of giving anyone the ability to create and launch a derivatives market.

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Crunchbase News

JANUARY 30, 2024

By Marc Schröder Despite small glimmers of hope, the market turnaround has not yet materialized , putting startup founders in a challenging position as they decide how to optimize resources. Trouble is, at that point you’re trying to time the market so it turns out that what you’re actually doing is something of a gamble.

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