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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

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How to Ensure Your Business is Matching the Progress of Your Industry Rivals

Strategy Driven

Influential methods of heightening your customer retention rate include using customer accounts, starting a loyalty program, engaging with customer comments on social media, collecting feedback and actioning it, and launching a referral program.

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Berlin’s Yababa snags $15.5M to scale a multicultural grocery delivery biz across Europe

TechCrunch

Yababa suggests such developments are a sign of market “validation” — while also arguing there’s a massive opportunity to build a leading pan-European grocery-buying platform catering for underserved multicultural communities, given what’s still a relative lack of competition. (And, Oja bags $3.4M

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Don’t Overlook These Valuable Details Before Launching Your Business

Strategy Driven

If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business. Leverage social media : Social media allows you to effectively convey your messages to a massive chunk of the target audience.

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The Ultimate Guide to Starting Your Own Small Business

Strategy Driven

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? If you’re thinking of starting your own small business, you’re likely to have an idea of what you wish to sell or at least what your target market is.

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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel

TechCrunch

Earlier this year, a startup called Olive launched its new shopping site and app with the goal of making e-commerce more efficient, convenient, and sustainable by offering a way for consumers to aggregate their orders from across retailers into single shipments that arrive in reusable packaging, not cardboard. Image Credits: Olive.

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Tips on How To Drive More Sales

Strategy Driven

Although you will make some sales that way, in order to maximize sales and profits and push your business forwards and grow, you need a fully-fledged marketing and sales strategy that considers every aspect of the sale, from the packaging to the individual customer. they use in their marketing material. What Problems Are You Solving.

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